SMC Hosts 10th MCAP International Conference
The landmark event brought together distinguished global media experts, academics, and industry leaders for a dynamic series of plenaries, workshops, and working groups. The discussions focused on the evolving landscape of media literacy, digital inclusion, and the future of journalism in an increasingly interconnected world. Key themes included the role of entertainment media in shaping cultural narratives, challenges posed by regional information gaps, the integration of artificial intelligence in journalistic practices, and strategies to combat disinformation.
SMC Hosts Second Edition of Sahafi Summit
The event featured a dynamic mix of participants, including seasoned journalists, editors, media educators, students, and media consumers. It served as a vital platform for addressing pressing issues in Pakistan's media industry and fostering open dialogue across professional and academic circles. Prominent journalists Talat Hussain and Mehmal Sarfraz were among the featured speakers. Their sessions provided valuable perspectives on the evolving role of journalism in society, the importance of press freedom, and the responsibilities of the media in a digital age. Through a series of panels, discussions, and interactive sessions, the summit highlighted both the challenges and opportunities facing the industry today. It reaffirmed the importance of collaboration between academia and the media sector in nurturing ethical journalism and informed public discourse.
BNU Faculty's Documentary Selected for International Film Festival in Canada
"Echoes of Despair" employs an observational style to depict the harsh realities faced by communities trapped in poverty, emphasizing their struggles with education, access to clean water, and a healthy environment. The film's portrayal of the river's steady flow, juxtaposed with the residents' stagnant hopes, offers a poignant reflection on their daily fight for basic needs. Nasir Ali Mazari, a seasoned academic, documentary filmmaker, photographer, and voice artist with 15 years of teaching and industry experience, invites viewers through his film to witness the quiet strength and hidden struggles of a community striving to survive against overwhelming odds.
MS Public Relations & Advertising Final Year Project Display 2024
The showcase featured a diverse array of projects that spanned Integrated Marketing Communications, Digital Media Marketing, Advertising Campaigns, Public Relations Campaigns, Brand Activation, and Product Launch. Each project illustrated the students' exceptional ability to craft strategic and creative solutions in response to real-world challenges. Highlights included innovative digital marketing campaigns that utilized cutting-edge techniques, compelling public relations strategies aimed at reputation management and crisis communication, and dynamic advertising initiatives designed to captivate audiences and drive engagement. The projects reflected the latest trends and best practices in the industry, showcasing the students’ readiness to enter the professional world of public relations and advertising. Attendees praised the students for their hard work, creativity, and dedication, with H.E. Dr. Mehmet Paçacı and Dr. Moeed Yusuf emphasizing the vital role of such practical showcases in bridging the gap between academic learning and industry application. Mrs. Farzana Shahid and Prof. Bushra Rehman highlighted the innovative spirit and commitment to excellence demonstrated by the students, applauding BNU’s continued efforts to provide a robust and forward-thinking educational environment. The final year showcase was a fitting celebration of the students' talent and potential, reinforcing BNU’s reputation as a leading institution for media and mass communication studies.
