School of Media and Mass Communication - BNU

The showcase featured a diverse array of projects that spanned Integrated Marketing Communications, Digital Media Marketing, Advertising Campaigns, Public Relations Campaigns, Brand Activation, and Product Launch. Each project illustrated the students' exceptional ability to craft strategic and creative solutions in response to real-world challenges. Highlights included innovative digital marketing campaigns that utilized cutting-edge techniques, compelling public relations strategies aimed at reputation management and crisis communication, and dynamic advertising initiatives designed to captivate audiences and drive engagement. The projects reflected the latest trends and best practices in the industry, showcasing the students’ readiness to enter the professional world of public relations and advertising. Attendees praised the students for their hard work, creativity, and dedication, with H.E. Dr. Mehmet Paçacı and Dr. Moeed Yusuf emphasizing the vital role of such practical showcases in bridging the gap between academic learning and industry application. Mrs. Farzana Shahid and Prof. Bushra Rehman highlighted the innovative spirit and commitment to excellence demonstrated by the students, applauding BNU’s continued efforts to provide a robust and forward-thinking educational environment. The final year showcase was a fitting celebration of the students' talent and potential, reinforcing BNU’s reputation as a leading institution for media and mass communication studies.

With a keen focus on pushing the boundaries of creativity and technological innovation, the students presented a diverse range of projects that showcased their expertise in immersive storytelling, interactive experiences, and game development. From captivating VR simulations to engaging AR applications and immersive gaming experiences, the projects demonstrated the students' proficiency in leveraging advanced itechnologies to create impactful content. The immersive projects not only highlighted the students' technical skills but also their ability to conceptualize and deliver immersive narratives that engage audiences on a deeper level. Through their projects, the final year students explored the potential of immersive media to transcend traditional storytelling methods and offer unique experiences that blur the lines between the physical and digital worlds. The showcase of VR, AR, and gaming projects served as a platform for the students to demonstrate their creativity, vision, and adaptability in the rapidly evolving field of Immersive Media. Their commitment to pushing the boundaries of immersive technologies and exploring new possibilities for storytelling was evident in the quality and diversity of their projects. As the final year students continue their journey towards graduation, their innovative projects in VR, AR, Gaming, and more stand as a testament to their dedication to excellence and their potential to shape the future of immersive media.

Dr. Zeeshan Zaighum, Assistant Professor at the Department of Journalism, was invited as a distinguished speaker at the AMCAP Doctoral Spring School. The event focused on exploring the "Prospects of Information Warfare Research in the Context of Cognitive Security." Dr. Zaighum's expertise in the field of media and mass communication, particularly in the realm of information warfare and cognitive security, positioned him as a valuable resource for the participants, who included PhD candidates and faculty members from various universities across Punjab. During his presentation, Dr. Zaighum delved into the evolving landscape of information warfare, emphasizing its implications on cognitive security. He highlighted the importance of understanding the multifaceted nature of contemporary conflicts, where information manipulation plays a pivotal role in shaping perceptions and influencing decision-making processes. The event concluded on a high note, with participants commending Dr. Zaighum's contribution to enriching the scholarly dialogue on information warfare research and cognitive security.

Dr. Wajiha Raza Rizvi, Head of MS Film & TV and Associate Professor at the Theatre, Film & TV (TFT) Department of the School of Media & Mass Communication (SMC) at BNU, recently participated in the 17th Annual Fulbright Alumni Conference on Climate Change. The conference, organized by the United States Educational Foundation in Pakistan, took place at Marriott Islamabad. The event, attended by approximately 250 Fulbright alumni, was funded by the U.S. Mission to Pakistan and organized in collaboration with the Pakistan-U.S. Alumni Network (PUAN). The primary objective of the conference was to bring attention to the challenges posed by climate change and showcase the initiatives undertaken by Fulbright alumni to develop innovative solutions to address the climate crisis. Key highlights of the conference included reports on actions taken by alumni and their organizations to mitigate the impact of climate change on communities across Pakistan. USEFP Executive Director Rita Akhtar welcomed the guests and participants, followed by a keynote address from Founder Akhuwat, Dr. Amjad Saqib. U.S. Ambassador to Pakistan, Donald Blome, emphasized the importance of alumni continuing to contribute to Pakistan's efforts in tackling climate change through groundbreaking research solutions. In a notable interaction, Dr. Wajiha Raza Rizvi stood alongside U.S. Ambassador Blome, who assumed his role as the U.S. Ambassador to Pakistan on April 11, 2022. Ambassador Blome, having previously served as the U.S. Ambassador to Tunisia, Chargé d'Affaires at the Libya External Office in Tunis, Tunisia, and Consul General at the U.S. Consulate in Jerusalem, shared his insights on the significance of international collaboration in addressing global challenges. The Fulbright Program, as highlighted by Ambassador Blome, fosters exchanges and collaborations to address complex issues like climate change, emphasizing the vital role of people-to-people connections in making a positive difference on a global scale.