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The School of Media and Mass Communication (SMC) hosted the final year project showcase for its MS Public Relations & Advertising students, drawing attention from an audience of esteemed guests. The event, held at the BNU campus, was graced by H.E. Dr. Mehmet Paçacı, Ambassador of Turkey, Dr. Moeed Yusuf, Vice Chancellor of BNU, Mrs. Farzana Shahid, Registrar of BNU, and Prof. Bushra Rehman, Dean of SMC.
The showcase featured a diverse array of projects that spanned Integrated Marketing Communications, Digital Media Marketing, Advertising Campaigns, Public Relations Campaigns, Brand Activation, and Product Launch. Each project illustrated the students' exceptional ability to craft strategic and creative solutions in response to real-world challenges. Highlights included innovative digital marketing campaigns that utilized cutting-edge techniques, compelling public relations strategies aimed at reputation management and crisis communication, and dynamic advertising initiatives designed to captivate audiences and drive engagement. The projects reflected the latest trends and best practices in the industry, showcasing the students’ readiness to enter the professional world of public relations and advertising. Attendees praised the students for their hard work, creativity, and dedication, with H.E. Dr. Mehmet Paçacı and Dr. Moeed Yusuf emphasizing the vital role of such practical showcases in bridging the gap between academic learning and industry application. Mrs. Farzana Shahid and Prof. Bushra Rehman highlighted the innovative spirit and commitment to excellence demonstrated by the students, applauding BNU’s continued efforts to provide a robust and forward-thinking educational environment. The final year showcase was a fitting celebration of the students' talent and potential, reinforcing BNU’s reputation as a leading institution for media and mass communication studies.
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