Ms. Werdah Munib SMC - BNU

Ms. Werdah Munib is an Assistant Professor at the School of Media and Mass Communication at Beaconhouse National University (BNU), Lahore. She is a seasoned academic with over a decade of experience in Media and Communication, specializing in Media and Information Literacy, Community Media, Environmental Journalism, and Digital Citizenship. Known for her innovative pedagogy and community-focused approach, she bridges theory and practice through curriculum design, applied research, and experiential learning initiatives.

Werdah is committed to fostering inclusive and transformative learning environments that promote critical thinking, creativity, and civic responsibility. Her work actively integrates cross-sector collaborations, aligning academic knowledge with community needs and advancing sustainable, socially responsive media practices.

• PhD Media & Communication (2023–Present), University of Management and Technology, Lahore
• M.Phil in Mass Communication, Beaconhouse National University
• Bachelor in Social Sciences (Major: Media Studies), Kinnaird College for Women, Lahore

• Assistant Professor, School of Media and Mass Communication, BNU, Lahore (2012–Present)
• Teaching courses at both undergraduate (B.A Hons.) and postgraduate level (M.S in Advertising and Public Relations)
• Produce high quality learning, teaching and assessment materials, and deliver excellent teaching within the specialist areas.
• Development and maintenance of links with industry, relevant professional bodies and the community.
• Academic support to undergraduate and postgraduate students by supervision of theses and projects.
• Involved in designing new courses and updating regular curriculum.
• Focal Person – Faculty Development Program, BNU (Present)
• Designing and implementing comprehensive faculty development program to enhance teaching effectiveness and professional growth.
• Organized and facilitated workshops, seminars, and training sessions on contemporary teaching methodologies, curriculum design, and educational technology.
• Coordinating with external experts and industry professionals to deliver specialized training sessions and bring innovative perspectives to the program.
• Academic Advisor, BNU (Present)
  • Provide academic and career guidance to bachelor degree students, assisting them in making informed decisions about their educational and professional paths.
  • Assisted students in setting achievable academic goals and creating personalized study plans to enhance their academic performance.
  • Facilitate students in applying for scholarships and writing personal statements.

• QS Impact Awards 2025 – Top 10 Finalist (Sustainability & Innovation Category)
• THE Awards Asia 2026 – Shortlisted in Top 8 (Research Project of the Year)

• Member, Youth Parliamentary School (UNDP)
• Active Volunteer, British Council Active Citizens Program (2010–2013)
• President, Kinnaird Media Society (2011–2012)

• Participated in a Capacity Building Workshop for Academics on Integrating Media and Information Literacy (MIL) in Curriculum Development by UNESCO as part of its “Strengthening Media and Literacy Framework in Pakistan” project, January 31, 2025, Department of Digital Media, University of the Punjab, Lahore.
• Participated in a Provincial Consultation on “Closing Pakistan’s Gender Gap through Economic Empowerment and Financial Inclusion of Women in Formal & Informal Economies (SMEs)” organized by UNDP Pakistan’s Punjab SDGs Unit, Lahore College for Women University, March 19, 2025.
• Moderated a working group, “Integrating Media Literacy Across the Curriculum: A Collaborative Approach” at the 10th MCAP-BNU International Media Conference, themed Bridging Divides: Media Literacy for Informed and Connected Societies, February 18–19, 2025.
• Presenter and Moderator of Inaugural and Plenary Sessions at the 2nd International Media and Communication Conference, Navigating the Digital Frontier, January 2024, University of Management and Technology, Lahore, Pakistan.
• Participated in the Sahafi Summit: Youth Leadership for a Resilient Media Ecosystem, December 2024, BNU, Lahore, Pakistan.
• Attended AMCAP Doctoral Spring School 2023, Lahore, Pakistan.
• Completed a research course on Theories of Research, Epistemology, Qualitative Research, Textual Engagement, and Advanced Searching Techniques organized by the Center for Learning and Teaching (CLT) and the Office of Research, Innovation and Commercialization (ORIC), FCCU, July 2019.
• Attended International UNESCO Conference on the Safety of Journalists by AMCAP, 2018, Punjab University, Lahore, Pakistan.
• Participated in the 1st International Conference on Social Sciences & Humanities, April 25–27, 2018, Kinnaird College, Lahore.
• Participated in the 1st International Humanities Conference, 2017, Forman Christian College, Lahore.

• A Study of The Chromatic Language of Cinema through the Lens of Color Psychology in Guillermo Del Toro’s Films, 10th MCAP-BNU 2025 International Media Conference, themed Bridging Divides: Media Literacy for Informed and Connected Societies, February 18–19, 2025.
• What Goes Viral? A Study of Emotional Branding in Viral Marketing, 2nd International Media Conference, May 29–30, 2024, FMMC, University of Central Punjab, Lahore, Pakistan.
• Visual Advocacy in Action: An Analysis of Climate Change Narratives on Facebook in Pakistan, 2nd International Media Conference, May 29–30, 2024, FMMC, University of Central Punjab, Lahore, Pakistan.
• Gender Advocacy Online: The Role of Facebook in Shaping Feminist Narratives in Pakistan, 2nd International Conference on Sustainable Development in Pakistan: Exploring Progress on Goals 5 & 8, Women Development Centre, University of Home Economics, March 2024.
• Tomorrow’s Ads: Exploring the Future Landscape of Sentient AI, AMCAP-UOS International Media Conference, Artificial Intelligence and Media: A Focus of Colonization or Empowerment?, University of Sargodha, February 19–20, 2024.
• From Silence to Solidarity: A Study of Women's Perspective on #MeToo in Pakistan, AMCAP-UOS International Media Conference, Artificial Intelligence and Media: A Focus of Colonization or Empowerment?, University of Sargodha, February 19–20, 2024.
• Influencer Marketing and Destination Image: Analyzing the Role of Travel Influencers in Affecting the Behavioral Intentions of Instagram Users, 2nd International Media and Communication Conference, January 24–25, 2024, SMCS, University of Management and Technology, Lahore, Pakistan.
• The Media-Policy Nexus: Analyzing the Media's Role in Policy Formation in Pakistan, Published May 8, 2024.
  View Publication

• Curated and led a series of student-driven community media projects as part of the Community Media course, engaging marginalized groups and addressing key development challenges through participatory communication strategies.
• Conducted community needs assessments to identify local challenges and guided students in designing and implementing tailored media interventions.
• Developed toolkits and educational content on health, gender, and digital inclusion to support awareness and capacity building in underserved communities.
• Facilitated partnerships with organizations including SOS Village, Descon Technical Institute, Fountain House, Child Protection Bureau, Bazyaft, Foodpanda, and Lahore Waste Management Company to enhance impact and relevance.
• Managed end-to-end project execution, including planning, resource coordination, and outcome evaluation.

Key Projects Supervised (2024–2025):

• Sanitary Workers Project: Promoted hygiene, dignity, and safe work practices through media-driven awareness in collaboration with LWMC.
• Child Labor Project: Educated workshop owners on child labor laws and supported children’s reintegration into formal education.
• Female Athletes Initiative: Tackled harassment in sports through a media advocacy campaign promoting safety and equity.
• Women in Non-Traditional Trade Project: Delivered digital literacy training to women working in carpentry, welding, and electrical trades in collaboration with DTI.
• Transgender Empowerment Project: Created a transgender rights awareness toolkit and supported skills training for inclusion and economic empowerment in collaboration with Bazyaft NGO.
• Food Riders Community Project: Awareness campaign focused on insurance literacy and road safety education for delivery workers.
• Women Artisans Digital Uplift: Empowered women to market handcrafted products through digital literacy workshops and platforms.
• Siraiki Culture and Language Preservation: Promoted cultural identity and local language through digital storytelling.
• Mental Health Awareness Campaign: Empowered Fountain House residents through self-care workshops and digital storytelling to reduce societal stigma around mental health.
• Green Carry Project: Led a collaboration with WWF to create eco-friendly bags from multi-layered plastic wrappers and single-use plastic, empowering women in underserved areas and promoting environmental and social change.

Key Projects Supervised (2025–2026):

• Beyond the Label: Led a sustainable fashion intervention by upcycling textile waste while advancing women’s economic empowerment and promoting circular consumption.
• Sustainable Agriculture (Basti Ameer Shah): Designed and implemented climate-smart agriculture and kitchen-gardening interventions to enhance rural resilience.
• Sortify AI: Co-developed an AI-based waste-segregation tool to study and improve pro-environmental behavior on a university campus.
• Kissan Connect: Conducted digital literacy and pesticide-safety interventions to promote sustainable agricultural practices among smallholder farmers.
• Kohi Burmol Goes Green: Led school-based environmental education and community clean-up interventions to improve rural waste management.
• Green Chula: Evaluated clean-cooking alternatives through pilot deployment of biomass and rocket-stove technologies.
• Green Naseerkot: Implemented community sanitation and waste-management interventions through clean-up drives and school outreach.
• She Sustains: Designed and delivered menstrual health education addressing period poverty and promoting sustainable hygiene practices.
• Campus Care – Food for All: Developed a student-led food redistribution system to reduce edible food waste on campus.
• Aab-e-Hayat: Implemented water, sanitation, and hygiene (WASH) interventions including community-level filtration systems.
• Little Drops, Big Change: Designed school-based water conservation interventions using interactive and behavior-change approaches.
• Waste to Wealth: Led a field-based intervention demonstrating agricultural-waste briquetting as an alternative to crop-stubble burning.

• Email Address: werdah.munib@bnu.edu.pk
• Ext number: 651