Ms. Warda Shah SMC - BNU

Ms. Warda Shah is a dynamic marketing professional and academic specializing in digital PR, branding, and content strategy. With extensive experience in audience engagement and innovative campaigns, she has a proven record of strengthening brand presence across media platforms. Warda combines her practical industry expertise with academic insight as a lecturer in journalism and mass communication.

Currently a PhD scholar in Mass Communication at the University of Management and Technology, Lahore, Warda’s research focuses on digital media. She has previously led marketing and program management roles in organizations such as MediTour Global, LTN Lahore (FilmWORLD & FILMAZIA), PMC, and Starcrest, complementing her teaching practice at Beaconhouse National University.

• PhD Scholar in Mass Communication, University of Management and Technology, Lahore (2023–Present) – Research Area: Digital Media
• MS Public Relations & Advertising, Beaconhouse National University, Lahore (2018–2020)
• MA Mass Communications, Beaconhouse National University, Lahore (2012–2014)
• BA (Hons) English Literature & Linguistics, Bahauddin Zakariya University, Multan (2006–2010)

• Marketing Director, MediTour Global (2024–2025)
• Lecturer, Department of Journalism and Mass Communication, School of Media and Mass Communication, BNU (2020–Present)
• Program Manager, LTN Lahore (FilmWORLD & FILMAZIA) (2015–2016)
• Account Manager, PMC & Starcrest, Lahore (2014–2015)

• Dean’s Honor List and full-semester scholarships – PhD Scholar, University of Management and Technology (2023–Present)
• Gold Medalist, Dean’s Honor List, and full-semester scholarships – MS Public Relations & Advertising, Beaconhouse National University (2018–2020)

• Email Address: warda.shah@bnu.edu.pk
• Extension Number: 651