Beaconhouse National University (BNU)

MS Public Relations & Advertising

The intensive two-year program, equivalent to MPhil or 18 years of education, prepares students to excel in advertising, public relations, and various organizational settings. Emphasizing creative and strategic thinking, campaign execution, professional writing, and ethical practices, it equips graduates to thrive in dynamic communication environments, utilizing both traditional and new media.

Focus Areas:

Public Relations Officers/Managers, Media-Lobbyists, Campaigners, Copywriters, Concept Writers, Advertising Account Manager, Event Manager, Marketing Executive, Media Buyer/Planner, Market Researcher

Duration:
  • 16 years of Education with a minimum CGPA 2.5 from HEC-recognized universities. GAT is mandatory.
  • Admission decisions will be based on academic records, performance in the admission test, and the interview conducted by the respective department.

Note:

O-levels (at least 6 subjects for International students and 8 subjects for local students with IBCC equivalence) and 3 complete pass subjects of A-levels. Advanced Subsidiary (AS) will not be taken into account.

High School Diploma and International Baccalaureate (IB) result with at least 2.5 CGPA.

Equivalence Certificate form IBCC is mandatory for all international qualifications i.e. O Levels/A-Levels, High School Diploma, and International Baccalaureate, or equivalent.

In case of A level result awaited additional documents required:

- Statement of Entry

- A-Level School Transcripts

- As-level grades (If Any)

- An application for Provisional Admission Request

In case of Inter result awaited additional documents required:

- Inter Part II Roll number slip

- Hope Certificate (In case of School registered Candidates)

- Inter part 1 result

- An application for Provisional Admission Request

In case of Inter result awaited additional documents required:

After confirming your eligibility, you must choose a department from within MDSVAD. Regardless of your choice of department, all successful applicants are admitted to the Foundation Studies programme. The Foundation Studies programme provides each student the opportunity to investigate the possibilities offered by all degree programmes at SVAD. You must indicate the programme of your preference on the application form, which will be your major for the duration of your degree. In special cases, you may be able to apply for another programme at the end of the Foundation Year. The faculty, who are not obligated to entertain a change of department application, on rare occasions may approve requests at their discretion.

Application Form

You can find the online application form at BNU's online portal: www.bnu.edu.pk www.bnu.edu.pk

You must complete the application form online, following all the instructions. Once you submit it, you will receive a confirmation. You must then submit all required documents (mentioned in the application form) to the Admissions Office on campus. When the Office receives your documents, they will hand over instructions for the Entrance Test to you.

Entrance Test

The admission test for the School of Visual Arts and Design is an online, open-book test that can be completed from home. Students will be given 24 hours to complete all the tasks. Candidates will be tested for reading comprehension, visual comprehension, general knowledge, research etc. Further details about the test will be provided to you upon application submission.

Interview

After the Test, you will be interviewed by a panel of SVAD faculty members. The interviews will be conducted online on Zoom, for which candidates are encouraged to be familiar with.

At SVAD, we look for motivated, observant, curious individuals, with visual intelligence and an interest in reading. The Entrance Test and interview act as a catalyst for us to assess your strengths and aptitude. We will evaluate your potential for development in the programmes that SVAD offers, as well as your research into your desired area of study. The interview is also your chance to ask us questions about SVAD. A portfolio is encouraged, and will help us recognize your passion and commitment.

BNU is a non-profit educational institution and our tuition fee covers the cost of the extraordinary opportunity that a BNU education provides within and beyond the classroom.


Per Semester Fee Structure far FY 2024-2025

BNU
Graduate & Undergraduate Programs Undergraduate Programs Master of Art and Design Studies School of Education Graduate Programs
All schools except art and Design (MDSVAD) and Architecture MDSVAD and RHSA MDSVAD SE
Tuitions Fee (PKR) 254,000 354,500 447,000 127,000


Additional Charges

One-time Admission Fee: Rs. 25,000

One-time Security Deposit (Refundable): Rs. 35,000

One-time Deposit for Hostel (Refundable): Rs. 25,000

Medical Insurance (per semester): Rs. 2,000

Hostel Charge (per semester): Rs. 114,000



Additional Charges for Hostel (per semester)

Following appliances are not provided in rooms by BNU but can be installed by a staudent at their own expense:

Room Refrigerator: Rs. 10,200

Room Electric Heater: Rs. 18,000

Air Conditioner: Rs. 54,000


Fee Policy & Details

Below is BNU's Fee Policy that contains the terms and conditions and arrangements for paying fees, refunds and administrative charges. All prospective students are advised to read and understand this policy before accepting a place at the University.

Note: Students are advised to pay their dues as per the schedule announced by their respective school/department. If the student fails to pay the fee on time, his/her name may be struck off the rolls of the university.

Fee Policy & Details

Note: Fee is subject to change every year with the approval of the Board of Governors.

Note:
  • Pay application processing fee via bank deposit through your processing fee challan (Rs. 4000 for all degree programs) at any branch of UBL bank. This fee is non-refundable.
  • Alternatively, you can pay the application fee online through the Blinq app.
  • For queries regarding transport fee and bus routes, you may contact transporter Mr. Akram (0321-8487828).

Step into a future brimming with promise and potential with the BNU Scholarships 2024. We believe in empowering the dreams of bright minds, offering new avenues of opportunity to prospective students. With a legacy spanning two decades, we've illuminated the paths of countless individuals with over 1.1 Billion Rupees in scholarships. At BNU, we're not just investing in education; we're investing in the architects of tomorrow, nurturing talent, and fostering innovation. Join us in shaping a world where aspirations know no bounds, where every dreamer has the chance to soar. Apply now and let your journey to greatness begin.

VC Scholarship

Eligibility Criteria

- 3A* (all three complete subjects in A-level) or 90% or above in Intermediate or an equivalent with a personal statement - To retain the scholarship, the applicant must maintain a minimum qualifying CGPA prescribed by the relevant department

Percentage Coverage

100% Scholarship

Submission Date (Early Round)

Friday, September 6, 2024

Decision Announcement Date (Early Round)

Monday, September 16, 2024

Submission Date (Regular Round)

Friday, September 6, 2024

Decision Announcement Date (Regular Round)

Monday, September 16, 2024

Dean’s Scholarship

Eligibility Criteria

35% weightage to Matric/O level, 35% to Intermediate/A level, 30% BNU Admissions Test/Interview and portfolio.

To be eligible for the scholarship, aggregate score of the aforementioned criteria should be more than 80%.

BNU will offer need/merit based scholarships to students who meet the set criteria of BNU selection process, ensuring they also maintain minimum qualifying CGPA to retain the scholarship.

Demonstrating need is a prerequisite to qualify for this scholarship.

Eligibility criteria will be assessed for determination.

Merit for the scholarship will be decided by the BNU scholarship committee.

Percentage Coverage

100% Scholarship

Submission Date (Early Round)

Friday, June 28, 2024

Decision Announcement Date (Early Round)

Monday, July 22, 2024

Submission Date (Regular Round)

Friday, August 16, 2024

Decision Announcement Date (Regular Round)

Monday, September 02, 2024

Merit Based Scholarship

Eligibility Criteria

Applicants with 90% or above marks in their FA/FSc examination; or 3As in A level or equivalent will be eligible for 75% merit scholarship.

Applicants with 80% or above marks in their FA/FSc examination; or 2As in A level or equivalent will be eligible for 50% merit scholarship.

Applicants applying for this scholarship will be eligible for other scholarships.

Percentage Coverage

Up to 75% Scholarship

Need Based Scholarship

Eligibility Criteria

This scholarship is for students who belong to a low-income family.

Scholarships equal to 25%-50% of tuition fee may be granted upon verification of financial hardship on the recommendation of Scholarship Committee.

This scholarship will automatically renew each semester if the candidate maintains 2.65 CGPA.

Percentage Coverage

Up to 50% Scholarship

Submission Date (Early Round)

Friday, June 28, 2024

Decision Announcement Date (Early Round)

Monday, July 22, 2024

Submission Date (Regular Round)

Friday, August 16, 2024

Decision Announcement Date (Regular Round)

Monday, September 02, 2024

Sports Scholarship

Eligibility Criteria

Students who have won single medals (Gold/Silver/Bronze) at national or provincial levels are eligible for consideration.

Applicants applying for this scholarship will be eligible for other scholarships.

Must maintain a minimum CGPA of 2.5.

Percentage Coverage

50% scholarship to 2 male & 2 female applicants

Submission Date (Early Round)

Friday, June 28, 2024

Decision Announcement Date (Early Round)

Monday, July 22, 2024

Submission Date (Regular Round)

Friday, August 16, 2024

Decision Announcement Date (Regular Round)

Monday, September 02, 2024

Transgender Inclusion Scholarship

Eligibility Criteria

Valid CNIC with marked X category.

50% scholarship will be awarded to two selected applicants.

Out of station students will receive a hostel stipend equivalent to the BNU hostel fee.

Applicants applying for this scholarship should meet the BNU eligibility criteria.

Percentage Coverage

50% Scholarship

Submission Date (Early Round)

Friday, June 28, 2024

Decision Announcement Date (Early Round)

Monday, July 22, 2024

Submission Date (Regular Round)

Friday, August 16, 2024

Decision Announcement Date (Regular Round)

Monday, September 02, 2024

BNU Institutional Support

Eligibility Criteria

Students attending public sector, non-profit, and trust schools are eligible to apply.

Applicants from the aforementioned schools are encouraged to apply and complete the BNU admission process.

75% or above percentage in Secondary School (Matric/O level or equivalent) and in Higher Secondary School (Intermediate/ A level or equivalent).

To retain this scholarship throughout their undergraduate degree, applicants must maintain a minimum CGPA of 3.0.

Applicants applying for this scholarship will be eligible for other scholarships.

Percentage Coverage

25% Scholarship

Submission Date (Early Round)

Friday, June 28, 2024

Decision Announcement Date (Early Round)

Monday, July 22, 2024

Submission Date (Regular Round)

Friday, August 16, 2024

Decision Announcement Date (Regular Round)

Monday, September 02, 2024

NEST Scholarships for Arts & Culture

BNU is pleased to announce the National Endowment Scholarship for Talent in Arts & Culture for enrolled students under a welcome initiative by the Ministry of Federal Education & Professional Training. The scholarship was inaugurated by the former Federal Minister of Federal Education & Professional Training, Mr. Shafqat Mahmood, on January 16, 2020, in Islamabad. Also present at the occasion was the former Vice Chancellor, Mr. Shahid Hafiz Kardar.

Under the NEST scholarship program, 100% tuition fee-waiver (including hostel fees, wherever applicable) on the understanding that 50% will be contributed by BNU in accordance with its present criteria for determining eligibility for a need based scholarship.

The scholarship is competitive and only selected slots under the program are available to full-time registered students of the undergraduate programs at Mariam Dawood School of Visual Arts & Design, Department of Theater, Film and TV of the School of Media & Mass Communication, and Department of Liberal Arts at Seeta Majeed School of Liberal Arts and Social Sciences.

The NEST Eligibility Criteria for the students is as follows:

  • The applicant must be a Pakistani National.
  • Students must secure admission in the approved discipline at the participating institution as per admission policy of the institution and be enrolled in Undergraduate (4 or 5 Years) program.
  • The eligibility of a candidate is linked to neediness of the candidate as determined by the financial background of his/her family (in accordance with the due diligence processes of BNU already shared with and endorsed by NEST).
  • Not availing any other educational scholarship during the current academic year.

For more information contact:

Ms. Somia maqsood

Assistant Registrar

Email: somia.maqsood@bnu.edu.pk

Phone: 042-38100156, Ext: 301

All completed applications must be submitted to the Registrar's Office at BNU by the deadline set by the Registrar's Office

Madanjeet Singh Art Scholarships

The South Asia Foundation awards the Madanjeet Singh Art Scholarships to talented students from South Asia. Sixteen students from Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka are fully funded and are part of the BNU family.

Rahimeen Ahmad Scholarship Fund

Rahimeen Ahmad Scholarship Fund (RASF) was established in 2022 in loving memory of BNU alumni and Fulbright scholar, Rahimeen Ahmad.
The fund aims to provide a 100% scholarship for at least 1 female student for a four year undergraduate degree at BNU, on an ongoing basis.
Rahimeen (May God grant her the highest levels of Paradise) was a brilliant, empathic dreamer with many plans to give back to Pakistan. In particular, she believed education to be a key vehicle for both personal growth and social progress.
In this spirit she continuously sought opportunities to learn, both, inside and outside the classroom. She strove for knowledge not just for herself but also to enrich others. Rahimeen’s family and friends hope this scholarship will continue Rahimeen’s light, pass on her torch and fulfill her dreams of helping others actualize their potential through the gift of education.

Notes:

  • For applying for scholarships, students can collect the scholarship form from the Registrar Office.
  • No student will be provided a scholarship if he/she does not complete full workload for a semester as prescribed by the School/Institute for the postgraduate, graduate and for undergraduate degree program.
  • Since scholarships offered at BNU are subject to funding and availability, the University reserves the right to amend its scholarship policy without prior notification.
  • The University reserves the right to withdraw, terminate or suspend any scholarship on disciplinary grounds or in case of academic failure.
  • Scholars will be required to assist the University with its marketing and publicity activities as appropriate.

Friends of BNU

BNU is grateful for the support from benefactors and donors, and the following Friends of BNU for providing scholarships for our students:

  • M/s Karvan Publishers
  • M/s Aliel Jewellers
  • Madanjeet Singh Trust and South Asia Foundation
  • M/s Sang-e-Meel Publishers
  • Zavia Trust, London
  • Zohra and ZZ Ahmed Foundation
  • Mausammary Lawn
  • Mrs Nighat Ali, LGS
  • Maqbool Academy
  • Packages Ltd
  • Mrs. Nasreen Mahmud Kasuri
  • Mr. Nooruddin Zahid
  • Mrs Salima Hashmi
  • Mr. Omar Qaiser – New York
  • Prof. Dr. Masoom A. Haider - Toronto
  • Prof. Dr. Mansoor A. Haider - Raleigh-Durham
  • Prof. Dr. Ziauddin Sardar -London
  • Dr. Mazahir Najfi, FRCS - Hamilton
  • Architect Mukhtar Khalil - Chicago
  • Pakistan Education Endowment Fund (PEEF)

How can I apply? Please share the application process.

  • Please visit the BNU website and click on the “Fall 2024 Admissions Open” tab.
  • Use a valid email ID to fill out your admission application form.
  • After completing your Admission Application Form online, please upload scanned copies of your attested educational documents(PDF) and final submit.

What are the degrees on offer?

BNU offers a wide range of degree programs in various disciplines. Please click the link below to know about the degree programs offered at BNU:

Programs of Study

How can I pay the application processing fee?

The Admission Application Processing Fee can be paid through bank deposit A/c. # 00211650512685 at any branch of the UBL Bank. OR you can pay via blinq app (procedure is available in your application in the ‘processing fee’ section OR you can pay via fund transfer using 1Bill option from your mobile banking app.

What to do after payment of the application processing and uploading of the processing fee details?

Complete the remaining sections of your online application and upload scanned copies (PDF)of your attested documents in the ‘upload documents’ section and click ’final submit ‘to complete your online application.

Do we need to visit the campus to submit the documents?

Applicants can visit campus for general information or to have one-on-one interaction with staff and faculty.In-person visits to the campus are not mandatory since the complete application process is online.

What is the fee for one semester?

Fees structure is subject to the program you’re interested in. Please visit the page below to know about the per semester fees for 2024-25 session.

Programs of Study

Is BNU's admissions office open, so we can visit and submit the documents?

Applicants don’t need to submit their application or documents in person to the admission office as the complete admission procedure is Online. However, it is preferred to sort your query with us over the Admissions UAN: 042-111-BNU-LHR (042-111-268-547) or via our Social Media:

Facebook:.


You can also write to us on

admissions@bnu.edu.pk.

Since I'm in another city, how can I take the entry test if I can't travel?

It depends on the program you’re applying for. Most of the departments are conducting the on-campus test/ interview. However, you must check our website by scrolling down for the schedule to the program you’re applying for.

Please visit the page below link for the admission schedule details:

Admissions Schedule

9-What is the admission merit/ criteria for FA/ F.Sc. / Intermediate students?

Please visit the page below for the admission criteria for all degree programs:

Admissions Criteria

What is the admission merit/ criteria for A-level students?

Applicants with eight pass subjects of O levels (including compulsory subjects) and three pass subjects of A levels (full credit subjects) are eligible to apply.

Note: The IBCC equivalence certificate score should meet the eligibility criteria requirement for the applied degree program.

Please visit the page below for the admission criteria of all degree programs:

Admissions Criteria

What is the scholarship criteria?

BNU offers multiple scholarships in various disciplines. Please visit the page below for the scholarship information:

Admissions Schedule

Does BNU offer sports-based scholarships?

Yes, we do offer Sport-based scholarships. Applicants have the option to apply for this scholarship from their applicant portal. The complete application should reach the admission office by the deadline as mentioned on the application for.

Please visit the page below for information on scholarships:

Scholarships

I can't submit the online application form for admissions because I don't have the equivalence certificate or marks yet since I don't have A-level results at the moment. Can you help me with this?

You can choose the ' waiting’ option to complete this section, also you can upload the equivalence certificate on your applicant portal before the commencement of classes in September.

Will I receive confirmation once the application process is complete? Will there be notifications?

You will receive a confirmation via text message on the provided contact number. Or you must check your student portal for confirmation.

Can I apply to BNU if I've failed a subject in intermediate part 1?

If you expect to receive your full intermediate result (with no supplementary exams) before classes begin, you can apply for provisional admission, provided you meet BNU's admission criteria and pass the admission test and interview.

Where is the campus situated?

Beaconhouse National University, Tarogil Campus,

13 Km Off Thokar Niazbeg, Raiwind Road, Tarogil, Lahore - 53700, Pakistan.


Am I eligible to apply for any MS degree program in Psychology at BNU if I have a Bachelor’s degree?

To apply for an MS program in Psychology, you must have finished an undergraduate degree in the relevant field. For the MS in Clinical Psychology, you must have completed a 4-year (Honors) degree in Psychology from an HEC recognized university.

What will be the entry test pattern?

Please scroll down to the respective department you’re applying for, and you can download the entry test pattern from the page:

Admissions Schedule

I applied for early admissions but could not secure an admission. Can I apply in the same department again, or another department during the regular admissions intake?

No, you cannot apply to any other degree program offered by the same department. However, you are eligible to apply (subject to completing the eligibility requirements) for the degree programs offered by other departments of the University.

Do you have any campus in Karachi/ Islamabad?

We’re only located in Lahore, Pakistan.

PROGRAM OVERVIEW

Explore today: Your future, our programs

Program Description

MS Public Relations & Advertising is a two-year (four semesters) program which is equivalent to MPhil or 18 years of education. It aims to train students to become highly qualified professionals with the skills needed to work in advertising and public relations agencies, businesses and both public or private institutions and organizations. The focus is on creative and strategic thinking, planning, executing campaigns, professional writing, ethical practices, and innovative use of both mainstream and new media.

Courses

Semester I

Course Code Course Title Course Type Credits
Course Code

MMS-501

Course Title

Advertising Campaigns

Course Type

DC

Credits

3

Course Code

MMS-502

Course Title

Public Relations Campaigns

Course Type

DC

Credits

3

Course Code

MMS-503

Course Title

Theory and Practice of Marketing

Course Type

DC

Credits

3

Course Code

MMS-504

Course Title

Research Methods I

Course Type

DC

Credits

3

Total Credits 12

Semester II

Course Code Course Title Course Type Credits
Course Code

MMS-505

Course Title

Visual Communication Design

Course Type

DC

Credits

3

Course Code

MMS-506

Course Title

Digital Marketing

Course Type

DC

Credits

3

Course Code

MMS-507

Course Title

Integrated Marketing Communication

Course Type

Optional from the list

Credits

3

Course Code

MMS-508 / MMS-509

Course Title

Research Methods II (for Thesis) / Seminar (for Project)

Course Type

Optional

Credits

3

Total Credits 12

Semester III & IV

Course Code Course Title Course Type Credits
Course Code

MMS-601 / MMS-602

Course Title

Project / Thesis

Course Type

DC

Credits

6

Total Credits 6

Optional Courses*

Course Code Course Title Credits
Course Code

MMS-510

Course Title

Integrated Marketing Communication

Credits

3

Course Code

MMS-511

Course Title

Account Management

Credits

3

Course Code

MMS-512

Course Title

Copywriting

Credits

3

Course Code

MMS-513

Course Title

Government and Corporate Public Relations

Credits

3

Course Code

MMS-514

Course Title

Crisis Communication

Credits

3

Course Code

MMS-515

Course Title

Client Management

Credits

3

Degree Requirement

Successful completion of 130 credit hours of course work along with thesis/elective subjects

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