BDes Visual Communication Design

The BDes Visual Communication Design degree equips students to address contemporary visual communication needs creatively. The program fosters skills in communication strategy and imagery development over four years, including a Foundation year. Emphasizing design-thinking and a trans-disciplinary approach, it ensures graduates are well-rounded, knowledgeable, and adept at meeting marketplace challenges.

Focus Areas:

UI/UX, Advertising, Animation, Broadcast / TV Graphics, Design Education, Game Design, App Design/ Development, Art Direction, Brand Strategy, Copy Writing, Corporate Design, Design Activism, Editorial and Book Illustration, Exhibition & Display Design, Multimedia Design, Museum Design, Print and Publication Design, Packaging Design, Service Design, Social Media Communication, Web Design, Interface Design.

Duration:
  • F.A/FSc or equivalent with 45% marks, eight pass subjects of O level and three pass subjects of A level, HSD and IB equivalent.
  • Admission decisions will be based on academic records, performance in the admission test, and the interview conducted by the respective department.

Note:

O-levels (at least 6 subjects for International students and 8 subjects for local students with IBCC equivalence) and 3 complete pass subjects of A-levels. Advanced Subsidiary (AS) will not be taken into account.

High School Diploma and International Baccalaureate (IB) result with at least 2.5 CGPA.

Equivalence Certificate form IBCC is mandatory for all international qualifications i.e. O Levels/A-Levels, High School Diploma, and International Baccalaureate, or equivalent.

In case of A level result awaited additional documents required:

- Statement of Entry

- A-Level School Transcripts

- As-level grades (If Any)

- An application for Provisional Admission Request

In case of Inter result awaited additional documents required:

- Inter Part II Roll number slip

- Hope Certificate (In case of School registered Candidates)

- Inter part 1 result

- An application for Provisional Admission Request

In case of Inter result awaited additional documents required:

After confirming your eligibility, you must choose a department from within MDSVAD. Regardless of your choice of department, all successful applicants are admitted to the Foundation Studies programme. The Foundation Studies programme provides each student the opportunity to investigate the possibilities offered by all degree programmes at SVAD. You must indicate the programme of your preference on the application form, which will be your major for the duration of your degree. In special cases, you may be able to apply for another programme at the end of the Foundation Year. The faculty, who are not obligated to entertain a change of department application, on rare occasions may approve requests at their discretion.

Application Form

You can find the online application form at BNU's online portal: www.bnu.edu.pk www.bnu.edu.pk

You must complete the application form online, following all the instructions. Once you submit it, you will receive a confirmation. You must then submit all required documents (mentioned in the application form) to the Admissions Office on campus. When the Office receives your documents, they will hand over instructions for the Entrance Test to you.

Entrance Test

The admission test for the School of Visual Arts and Design is an online, open-book test that can be completed from home. Students will be given 24 hours to complete all the tasks. Candidates will be tested for reading comprehension, visual comprehension, general knowledge, research etc. Further details about the test will be provided to you upon application submission.

Interview

After the Test, you will be interviewed by a panel of SVAD faculty members. The interviews will be conducted online on Zoom, for which candidates are encouraged to be familiar with.

At SVAD, we look for motivated, observant, curious individuals, with visual intelligence and an interest in reading. The Entrance Test and interview act as a catalyst for us to assess your strengths and aptitude. We will evaluate your potential for development in the programmes that SVAD offers, as well as your research into your desired area of study. The interview is also your chance to ask us questions about SVAD. A portfolio is encouraged, and will help us recognize your passion and commitment.

BNU is a non-profit educational institution and our tuition fee covers the cost of the extraordinary opportunity that a BNU education provides within and beyond the classroom.


Per Semester Fee Structure far FY 2024-2025

BNU
Graduate & Undergraduate Programs Undergraduate Programs Master of Art and Design Studies School of Education Graduate Programs
All schools except art and Design (MDSVAD) and Architecture MDSVAD and RHSA MDSVAD SE
Tuitions Fee (PKR) 254,000 354,500 447,000 127,000


Additional Charges

One-time Admission Fee: Rs. 25,000

One-time Security Deposit (Refundable): Rs. 35,000

One-time Deposit for Hostel (Refundable): Rs. 25,000

Medical Insurance (per semester): Rs. 2,000

Hostel Charge (per semester): Rs. 114,000



Additional Charges for Hostel (per semester)

Following appliances are not provided in rooms by BNU but can be installed by a staudent at their own expense:

Room Refrigerator: Rs. 10,200

Room Electric Heater: Rs. 18,000

Air Conditioner: Rs. 54,000


Fee Policy & Details

Below is BNU's Fee Policy that contains the terms and conditions and arrangements for paying fees, refunds and administrative charges. All prospective students are advised to read and understand this policy before accepting a place at the University.

Note: Students are advised to pay their dues as per the schedule announced by their respective school/department. If the student fails to pay the fee on time, his/her name may be struck off the rolls of the university.

Fee Policy & Details

Note: Fee is subject to change every year with the approval of the Board of Governors.

Note:
  • Pay application processing fee via bank deposit through your processing fee challan (Rs. 4000 for all degree programs) at any branch of UBL bank. This fee is non-refundable.
  • Alternatively, you can pay the application fee online through the Blinq app.
  • For queries regarding transport fee and bus routes, you may contact transporter Mr. Akram (0321-8487828).

Step into a future brimming with promise and potential with the BNU Scholarships 2024. We believe in empowering the dreams of bright minds, offering new avenues of opportunity to prospective students. With a legacy spanning two decades, we've illuminated the paths of countless individuals with over 1.1 Billion Rupees in scholarships. At BNU, we're not just investing in education; we're investing in the architects of tomorrow, nurturing talent, and fostering innovation. Join us in shaping a world where aspirations know no bounds, where every dreamer has the chance to soar. Apply now and let your journey to greatness begin.

VC Scholarship

Eligibility Criteria

- 3A* (all three complete subjects in A-level) or 90% or above in Intermediate or an equivalent with a personal statement - To retain the scholarship, the applicant must maintain a minimum qualifying CGPA prescribed by the relevant department

Percentage Coverage

100% Scholarship

Submission Date (Early Round)

Friday, September 6, 2024

Decision Announcement Date (Early Round)

Monday, September 16, 2024

Submission Date (Regular Round)

Friday, September 6, 2024

Decision Announcement Date (Regular Round)

Monday, September 16, 2024

Dean’s Scholarship

Eligibility Criteria

35% weightage to Matric/O level, 35% to Intermediate/A level, 30% BNU Admissions Test/Interview and portfolio.

To be eligible for the scholarship, aggregate score of the aforementioned criteria should be more than 80%.

BNU will offer need/merit based scholarships to students who meet the set criteria of BNU selection process, ensuring they also maintain minimum qualifying CGPA to retain the scholarship.

Demonstrating need is a prerequisite to qualify for this scholarship.

Eligibility criteria will be assessed for determination.

Merit for the scholarship will be decided by the BNU scholarship committee.

Percentage Coverage

100% Scholarship

Submission Date (Early Round)

Friday, June 28, 2024

Decision Announcement Date (Early Round)

Monday, July 22, 2024

Submission Date (Regular Round)

Friday, August 16, 2024

Decision Announcement Date (Regular Round)

Monday, September 02, 2024

Merit Based Scholarship

Eligibility Criteria

Applicants with 90% or above marks in their FA/FSc examination; or 3As in A level or equivalent will be eligible for 75% merit scholarship.

Applicants with 80% or above marks in their FA/FSc examination; or 2As in A level or equivalent will be eligible for 50% merit scholarship.

Applicants applying for this scholarship will be eligible for other scholarships.

Percentage Coverage

Up to 75% Scholarship

Need Based Scholarship

Eligibility Criteria

This scholarship is for students who belong to a low-income family.

Scholarships equal to 25%-50% of tuition fee may be granted upon verification of financial hardship on the recommendation of Scholarship Committee.

This scholarship will automatically renew each semester if the candidate maintains 2.65 CGPA.

Percentage Coverage

Up to 50% Scholarship

Submission Date (Early Round)

Friday, June 28, 2024

Decision Announcement Date (Early Round)

Monday, July 22, 2024

Submission Date (Regular Round)

Friday, August 16, 2024

Decision Announcement Date (Regular Round)

Monday, September 02, 2024

Sports Scholarship

Eligibility Criteria

Students who have won single medals (Gold/Silver/Bronze) at national or provincial levels are eligible for consideration.

Applicants applying for this scholarship will be eligible for other scholarships.

Must maintain a minimum CGPA of 2.5.

Percentage Coverage

50% scholarship to 2 male & 2 female applicants

Submission Date (Early Round)

Friday, June 28, 2024

Decision Announcement Date (Early Round)

Monday, July 22, 2024

Submission Date (Regular Round)

Friday, August 16, 2024

Decision Announcement Date (Regular Round)

Monday, September 02, 2024

Transgender Inclusion Scholarship

Eligibility Criteria

Valid CNIC with marked X category.

50% scholarship will be awarded to two selected applicants.

Out of station students will receive a hostel stipend equivalent to the BNU hostel fee.

Applicants applying for this scholarship should meet the BNU eligibility criteria.

Percentage Coverage

50% Scholarship

Submission Date (Early Round)

Friday, June 28, 2024

Decision Announcement Date (Early Round)

Monday, July 22, 2024

Submission Date (Regular Round)

Friday, August 16, 2024

Decision Announcement Date (Regular Round)

Monday, September 02, 2024

BNU Institutional Support

Eligibility Criteria

Students attending public sector, non-profit, and trust schools are eligible to apply.

Applicants from the aforementioned schools are encouraged to apply and complete the BNU admission process.

75% or above percentage in Secondary School (Matric/O level or equivalent) and in Higher Secondary School (Intermediate/ A level or equivalent).

To retain this scholarship throughout their undergraduate degree, applicants must maintain a minimum CGPA of 3.0.

Applicants applying for this scholarship will be eligible for other scholarships.

Percentage Coverage

25% Scholarship

Submission Date (Early Round)

Friday, June 28, 2024

Decision Announcement Date (Early Round)

Monday, July 22, 2024

Submission Date (Regular Round)

Friday, August 16, 2024

Decision Announcement Date (Regular Round)

Monday, September 02, 2024

NEST Scholarships for Arts & Culture

BNU is pleased to announce the National Endowment Scholarship for Talent in Arts & Culture for enrolled students under a welcome initiative by the Ministry of Federal Education & Professional Training. The scholarship was inaugurated by the former Federal Minister of Federal Education & Professional Training, Mr. Shafqat Mahmood, on January 16, 2020, in Islamabad. Also present at the occasion was the former Vice Chancellor, Mr. Shahid Hafiz Kardar.

Under the NEST scholarship program, 100% tuition fee-waiver (including hostel fees, wherever applicable) on the understanding that 50% will be contributed by BNU in accordance with its present criteria for determining eligibility for a need based scholarship.

The scholarship is competitive and only selected slots under the program are available to full-time registered students of the undergraduate programs at Mariam Dawood School of Visual Arts & Design, Department of Theater, Film and TV of the School of Media & Mass Communication, and Department of Liberal Arts at Seeta Majeed School of Liberal Arts and Social Sciences.

The NEST Eligibility Criteria for the students is as follows:

  • The applicant must be a Pakistani National.
  • Students must secure admission in the approved discipline at the participating institution as per admission policy of the institution and be enrolled in Undergraduate (4 or 5 Years) program.
  • The eligibility of a candidate is linked to neediness of the candidate as determined by the financial background of his/her family (in accordance with the due diligence processes of BNU already shared with and endorsed by NEST).
  • Not availing any other educational scholarship during the current academic year.

For more information contact:

Ms. Somia maqsood

Assistant Registrar

Email: somia.maqsood@bnu.edu.pk

Phone: 042-38100156, Ext: 301

All completed applications must be submitted to the Registrar's Office at BNU by the deadline set by the Registrar's Office

Madanjeet Singh Art Scholarships

The South Asia Foundation awards the Madanjeet Singh Art Scholarships to talented students from South Asia. Sixteen students from Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka are fully funded and are part of the BNU family.

Rahimeen Ahmad Scholarship Fund

Rahimeen Ahmad Scholarship Fund (RASF) was established in 2022 in loving memory of BNU alumni and Fulbright scholar, Rahimeen Ahmad.
The fund aims to provide a 100% scholarship for at least 1 female student for a four year undergraduate degree at BNU, on an ongoing basis.
Rahimeen (May God grant her the highest levels of Paradise) was a brilliant, empathic dreamer with many plans to give back to Pakistan. In particular, she believed education to be a key vehicle for both personal growth and social progress.
In this spirit she continuously sought opportunities to learn, both, inside and outside the classroom. She strove for knowledge not just for herself but also to enrich others. Rahimeen’s family and friends hope this scholarship will continue Rahimeen’s light, pass on her torch and fulfill her dreams of helping others actualize their potential through the gift of education.

Notes:

  • For applying for scholarships, students can collect the scholarship form from the Registrar Office.
  • No student will be provided a scholarship if he/she does not complete full workload for a semester as prescribed by the School/Institute for the postgraduate, graduate and for undergraduate degree program.
  • Since scholarships offered at BNU are subject to funding and availability, the University reserves the right to amend its scholarship policy without prior notification.
  • The University reserves the right to withdraw, terminate or suspend any scholarship on disciplinary grounds or in case of academic failure.
  • Scholars will be required to assist the University with its marketing and publicity activities as appropriate.

Friends of BNU

BNU is grateful for the support from benefactors and donors, and the following Friends of BNU for providing scholarships for our students:

  • M/s Karvan Publishers
  • M/s Aliel Jewellers
  • Madanjeet Singh Trust and South Asia Foundation
  • M/s Sang-e-Meel Publishers
  • Zavia Trust, London
  • Zohra and ZZ Ahmed Foundation
  • Mausammary Lawn
  • Mrs Nighat Ali, LGS
  • Maqbool Academy
  • Packages Ltd
  • Mrs. Nasreen Mahmud Kasuri
  • Mr. Nooruddin Zahid
  • Mrs Salima Hashmi
  • Mr. Omar Qaiser – New York
  • Prof. Dr. Masoom A. Haider - Toronto
  • Prof. Dr. Mansoor A. Haider - Raleigh-Durham
  • Prof. Dr. Ziauddin Sardar -London
  • Dr. Mazahir Najfi, FRCS - Hamilton
  • Architect Mukhtar Khalil - Chicago
  • Pakistan Education Endowment Fund (PEEF)

How can I apply? Please share the application process.

  • Please visit the BNU website and click on the “Fall 2024 Admissions Open” tab.
  • Use a valid email ID to fill out your admission application form.
  • After completing your Admission Application Form online, please upload scanned copies of your attested educational documents(PDF) and final submit.

What are the degrees on offer?

BNU offers a wide range of degree programs in various disciplines. Please click the link below to know about the degree programs offered at BNU:

Programs of Study

How can I pay the application processing fee?

The Admission Application Processing Fee can be paid through bank deposit A/c. # 00211650512685 at any branch of the UBL Bank. OR you can pay via blinq app (procedure is available in your application in the ‘processing fee’ section OR you can pay via fund transfer using 1Bill option from your mobile banking app.

What to do after payment of the application processing and uploading of the processing fee details?

Complete the remaining sections of your online application and upload scanned copies (PDF)of your attested documents in the ‘upload documents’ section and click ’final submit ‘to complete your online application.

Do we need to visit the campus to submit the documents?

Applicants can visit campus for general information or to have one-on-one interaction with staff and faculty.In-person visits to the campus are not mandatory since the complete application process is online.

What is the fee for one semester?

Fees structure is subject to the program you’re interested in. Please visit the page below to know about the per semester fees for 2024-25 session.

Programs of Study

Is BNU's admissions office open, so we can visit and submit the documents?

Applicants don’t need to submit their application or documents in person to the admission office as the complete admission procedure is Online. However, it is preferred to sort your query with us over the Admissions UAN: 042-111-BNU-LHR (042-111-268-547) or via our Social Media:

Facebook:.


You can also write to us on

admissions@bnu.edu.pk.

Since I'm in another city, how can I take the entry test if I can't travel?

It depends on the program you’re applying for. Most of the departments are conducting the on-campus test/ interview. However, you must check our website by scrolling down for the schedule to the program you’re applying for.

Please visit the page below link for the admission schedule details:

Admissions Schedule

9-What is the admission merit/ criteria for FA/ F.Sc. / Intermediate students?

Please visit the page below for the admission criteria for all degree programs:

Admissions Criteria

What is the admission merit/ criteria for A-level students?

Applicants with eight pass subjects of O levels (including compulsory subjects) and three pass subjects of A levels (full credit subjects) are eligible to apply.

Note: The IBCC equivalence certificate score should meet the eligibility criteria requirement for the applied degree program.

Please visit the page below for the admission criteria of all degree programs:

Admissions Criteria

What is the scholarship criteria?

BNU offers multiple scholarships in various disciplines. Please visit the page below for the scholarship information:

Admissions Schedule

Does BNU offer sports-based scholarships?

Yes, we do offer Sport-based scholarships. Applicants have the option to apply for this scholarship from their applicant portal. The complete application should reach the admission office by the deadline as mentioned on the application for.

Please visit the page below for information on scholarships:

Scholarships

I can't submit the online application form for admissions because I don't have the equivalence certificate or marks yet since I don't have A-level results at the moment. Can you help me with this?

You can choose the ' waiting’ option to complete this section, also you can upload the equivalence certificate on your applicant portal before the commencement of classes in September.

Will I receive confirmation once the application process is complete? Will there be notifications?

You will receive a confirmation via text message on the provided contact number. Or you must check your student portal for confirmation.

Can I apply to BNU if I've failed a subject in intermediate part 1?

If you expect to receive your full intermediate result (with no supplementary exams) before classes begin, you can apply for provisional admission, provided you meet BNU's admission criteria and pass the admission test and interview.

Where is the campus situated?

Beaconhouse National University, Tarogil Campus,

13 Km Off Thokar Niazbeg, Raiwind Road, Tarogil, Lahore - 53700, Pakistan.


Am I eligible to apply for any MS degree program in Psychology at BNU if I have a Bachelor’s degree?

To apply for an MS program in Psychology, you must have finished an undergraduate degree in the relevant field. For the MS in Clinical Psychology, you must have completed a 4-year (Honors) degree in Psychology from an HEC recognized university.

What will be the entry test pattern?

Please scroll down to the respective department you’re applying for, and you can download the entry test pattern from the page:

Admissions Schedule

I applied for early admissions but could not secure an admission. Can I apply in the same department again, or another department during the regular admissions intake?

No, you cannot apply to any other degree program offered by the same department. However, you are eligible to apply (subject to completing the eligibility requirements) for the degree programs offered by other departments of the University.

Do you have any campus in Karachi/ Islamabad?

We’re only located in Lahore, Pakistan.

PROGRAM OVERVIEW

Explore today: Your future, our programs

Courses

Semester I - Year 1 (Foundation Year)

Course Title Course Code Credit Hrs.
Course Title

2 Dimensionality: Drawing & Surface Tensions

Course Code

FDY-101

Credit Hrs.

3

Course Title

3 Dimensionality: Space & Form

Course Code

FDY-102

Credit Hrs.

3

Course Title

4 Dimensionality: Time, and Virtuality

Course Code

FDY-103

Credit Hrs.

3

Course Title

Contextuality: Theory & Practice

Course Code

FDY-104

Credit Hrs.

3

Course Title

Visuality: Form and Content

Course Code

FDY-105

Credit Hrs.

3

Course Title

Memory: Visual Culture Through Time

Course Code

FDY-106

Credit Hrs.

3

Course Title

Remedial English and Writing Theory

Course Code

FDY-107

Credit Hrs.

0

Total 18

Semester II - Year 1 (Foundation Year)

Course Title Course Code Credit Hrs.
Course Title

Foundational Studio Elective

Course Code

See List

Credit Hrs.

3

Course Title

Foundational Studio Elective

Course Code

See List

Credit Hrs.

3

Course Title

Foundational Studio Elective

Course Code

See List

Credit Hrs.

3

Course Title

Foundational Studio Elective

Course Code

See List

Credit Hrs.

3

Course Title

Foundational Theory Elective

Course Code

Research Methods in Art & Design
OR
Academic Writing and Critical Reading
FDY-115
FDY-116

Credit Hrs.

3

Course Title

Foundational Theory Elective

Course Code

History of Art
or
History of Communication Design
or
History of Textile, Fashion and Accessory Design
See List
FDY-117
FDY-118
FDY-119

Credit Hrs.

3

Total 18

Semester III - Year 2

Semester II - Year 2
No. Course Code Course Title Credit Hrs
No

1

Course Code

IDE-202

Course Title

Integrated Studio

Credit Hrs

3

No

2

Course Code

IDE-201

Course Title

History of Ideas

Credit Hrs

3

No

3

Course Code

See List

Course Title

SVAD Studio Elective

Credit Hrs

3

No

4

Course Code

See List

Course Title

SVAD Studio Elective

Credit Hrs

3

No

5

Course Code

See List

Course Title

SVAD Theory Elective

Credit Hrs

3

No

6

Course Code

SLA-102

Course Title

Pakistan Studies

Credit Hrs

1.5

Total 16.5

Semester IV - Year 2

Semester III - Year 3
No. Course Code Course Title Credit Hrs
No

1

Course Code

VFD-221

Course Title

Integrated Visual Arts/Visual Communication Design Studio

Credit Hrs

3

No

2

Course Code

See List

Course Title

Visual Communication Design Studio Elective

Credit Hrs

3

No

3

Course Code

See List

Course Title

Visual Communication Design Studio Elective

Credit Hrs

3

No

4

Course Code

See List

Course Title

SVAD Studio Elective

Credit Hrs

3

No

5

Course Code

See List

Course Title

Visual Communication Design Theory Elective

Credit Hrs

3

No

6

Course Code

SLA-103

Course Title

Islamic Studies

Credit Hrs

1.5

Total 16.5

Semester V - Year 3

Semester IV - Year 4
No. Course Code Course Title Credit Hrs
No

1

Course Code

VCD-300

Course Title

Visual Communication Design Major Studio I

Credit Hrs

6

No

2

Course Code

See List

Course Title

Visual Communication Design Studio Elective

Credit Hrs

3

No

3

Course Code

See List

Course Title

Visual Communication Design Theory Elective

Credit Hrs

3

No

4

Course Code

See List

Course Title

SVAD Theory Elective

Credit Hrs

3

Total 15

Semester VI - Year 3

Semester V - Year 4
No. Course Code Course Title Credit Hrs
No

1

Course Code

VCD-301

Course Title

Visual Communication Design Major Studio II

Credit Hrs

6

No

2

Course Code

See List

Course Title

Visual Communication Design Studio Elective

Credit Hrs

3

No

3

Course Code

See List

Course Title

SVAD Studio Elective

Credit Hrs

3

No

4

Course Code

See List

Course Title

SVAD Theory Elective

Credit Hrs

3

Total 15

Summer – Year 3

Semester VI - Year 4
Course Code Title Credit Hrs
No

1

Course Code

VCD-221

Title

Internship for Professional Practice

Credit Hrs

2

Total 2

Semester VII - Year 4

Semester VII - Year 4
No. Course Code Course Title Credit Hrs
No

1

Course Code

VCD-400

Course Title

Visual Communication Design Major Studio III

Credit Hrs

9

No

2

Course Code

See List

Course Title

SVAD Studio Elective

Credit Hrs

3

No

3

Course Code

VCD-403

Course Title

Current Discourse in Visual Communication Design

Credit Hrs

3

Total 15

Semester VIII - Year 4

Semester VIII - Year 4
No. Course Code Course Title Credit Hrs
No

1

Course Code

VCD-401

Course Title

Visual Communication Design Major Studio IV

Credit Hrs

12

No

2

Course Code

VCD-452

Course Title

Professional Practices in Visual Communication Design

Credit Hrs

3

Total 15

Visual Communication Design Mandatory Courses

History of Ideas | Semester 3
Course Code: IDE-201 | Contact Time: 3 Hours Per Week | Credits: 3 | Theory

This course is an introduction to progression of change in human thought and modes of being. It focuses on developments beginning in the late 1700s till present, although the content often cuts across linearity. The course foregrounds intellectual development mentioned above but in conversation with social, political, economic and technological shifts which influence the creation of new world orders. It is proposed that such intellectual threads may be grasped from the territories of many disciplines thus providing a deep but flexible grounding of theory to practice.

Integrated Studio | Semester 3
Course Code: IDE-202 | Contact Time: 6 Hours per week | Credits: 3 | Studio

From the shifting coordinates of art, design and other creative fields, what does it mean to be “practicing” today? What are some actions and indications of it? This course tackles these questions from an interdisciplinary context, borrowing from poetics, functionality, and research. Students begin to define the idea of practice for themselves through rigorous coursework in which they are asked to consider this question from varying lenses. As a result, they are expected to understand production as having relevance in more than one arena including aesthetic, cultural, social, utilitarian and political.

Integrated Visual Arts & Visual Communication Design Studio | Semester 4
Course Code: VFD-221 | Contact Time: 6 Hours per week | Credits: 3 | Studio

In this course, students are encouraged to explore basic themes, ideas and practices that are common to Visual Art and Design. The formal and conceptual parameters provided to students are a springboard for the formulation of their own ideas and interests, expressed through mediums of their own choice. Through short, experimental assignments emphasis is laid on strengthening execution skills as well as perceptual and conceptual abilities. The main objective of this course is to familiarize students with current/re-current themes, critical ideas and lenses such as semiotics phenomenology. Thus, they are expected to become informed readers and makers of images in a variety of visual art and design formats.

Visual Communication Design Major Studio I | Semester 5
Course Code: VCD-300 | Contact Time: 12 Hours per week | Credits: 6 | Studio

In this course students explore and apply ideation and implementation tools like mind-maps, mood boards, rhetoric techniques, presentation modes and display possibilities while working on one large thematic project throughout the semester. Consistency with a single project gives them exposure to long-form design as a productive possibility. Moreover, in addition to the quality of their work, they are assessed on planning, timelines and other organisational tools by which they bring ideas to fruition. Independent and team project handling as well as visual and verbal presentation skills are strengthened.

Visual Communication Design Major Studio II | Semester 6
Course Code: VCD-301 | Contact Time: 12 Hours per week | Credits: 6 | Studio

This course prepares students for their final year. Through short and long duration projects, students fine-tune multiple conceptual and technical skills acquired earlier. They are expected to broaden their scope of learning outside the classroom through focusing on interactions with the real world in the spheres of the environment, the public and its varying concerns and project partners from the industry. The course is conducted through individual discussions and group critiques to support the students’ projects as they develop and conclude.

Internship for Professional Practice | During summer break between Semester 6 & 7
Course Code: VCD-221 | Contact Time: 120 Hours | Credits: 2

The internship programme at School of Visual Arts and Design is a 2-credit course, harnessing a bridge to link theory, studio and experience its culmination into professional practice. The idea is to place students in the industry to experience the professional environment and learn to apply and connect academic learning to outcomes in the industry. The students would be required to hone their professional skills and build their collaborative and team related acumen by forming linkages with the industry in a supervised environment. The supervision will come both from faculty and experts from the art and design industry to ensure the application of ideas and concepts in the real world.

Visual Communication Design Major Studio III | Semester 7
Course Code: VCD-400 | Contact Time: 18 Hours per week | Credits: 9 | Studio

This course consists of supervised independent project work building upon real life interaction experience gained in the previous semester. With this semester, students commence laying the groundwork for their thesis project in which they apply design theory, practical skills as well as reflective and analytical skills learnt over the course of three years and apply them to self-initiated projects. By the end of the semester, it is expected that students would have a very clear idea of the subject matter that they would be proceeding with for the final semester.

Current Discourse in Visual Communication Design | Semester 7
Course Code: VCD-403 | Contact Time: 3 Hours per week | Credits: 3 | Theory

While once the word ‘design’ was intimately bound up in a historical process of the professionalization of its practice, what has it come to mean today? This course aims to question exactly that and orients students within the rapidly diversifying professional fields of design. Students are exposed to canonical ideologies, global and regional design discourses and practices through presentations, readings, videos, podcasts and guest lectures. Students are encouraged to understand and explore methodologies from a wide array of creative fields, helping them develop methods that might be relevant for them.

Visual Communication Design Major Studio IV | Semester 8
Course Code: VCD-401 | Contact Time: 24 Hours per week | Credits: 12 | Studio

In this course, final year students propose an individual thesis project and follow a self-directed, conscious, dynamic and output-rich process. Individual discussions with instructors and group critiques generate feedback. Instructors recommend relevant professionals for consultation purposes. The expected outcome is a complex concept development and a high-end execution to be exhibited in the thesis display. A thesis report documenting project ideation, development, methodology and execution are required as the culmination of the thesis.

Professional Practices in Visual Communication Design | Semester 8
Course Code: VCD-452 | Contact Time: 6 Hours per week | Credits: 3 | Theory

This course prepares final year students for their entry into the design profession. Students learn how to structure CVs, write applications for work and further studies, handle interviews, improve presentation skills and document their work in the form of online and physical portfolios. Visits to relevant professional organisations are also arranged to help students gain a better understanding of their professional and academic options following graduation. The course also supplements a framework for thesis report writing.

Visual Communication Design Studio Electives

Thematic Illustration for World-Building
Course Code: VCD-246 Contact Time: 6 Hours per week Credits: 3 | Studio

The overall objective of this course is to use illustration as a powerful lens to elucidate ideas in the form of creature, costume and object design, but not limited. These assets cater to a game design, film/animation preproduction, or world-building project. Students are encouraged to work with a theme or a brief from Alejandro Jodorowsky’s Dune from the 1960s or the very recent Ms Marvel. To facilitate their newly developed themes, they will explore the research aspects, mood boards, time, era & trends to help them illustrate cohesive designs in the form of a design spreadsheet and mood boards.

Storytelling Through Editorial Illustrations
Course Code: VCD-247 Contact Time: 6 Hours per week Credits: 3 | Studio

This course focuses on the narrative illustrations used in mass media. Understanding how to use text language in developing visual stories is essential. Students will be encouraged to experiment with different mediums to broaden their visual vocabulary. Throughout this course, students will create illustrations from text used in books, magazines, newspapers or web sources.

Eye Candy; Visual Effects
Course Code: VCD-248 Contact Time: 6 Hours per week Credits: 3 | Studio

This course will teach the theory and tools to create Visual Effects (VFX) in video games, cinema, and other industries. We will get to the heart of creating spectacular imagery: explosions, magic spells, fire, fluid simulations and much more. We will cover the whole workflow of a digital VFX pipeline – from concept design and pre-production to postproduction and visualisation.

The Semantics and Anatomy of Post-War Branding & Identity
Course Code: VCD-249 Contact Time: 6 Hours per week Credits: 3 | Studio

The post-war years saw unprecedented growth. New technologies, managerial practices, product diversification and increased market competition, required new, rationalised and adaptive corporate identities. Using the visual grammar and tools that cultivate creative and purposeful approaches, the course provides the students with the methodological frameworks to design adaptive logos that last while bringing to light and life the universal and enduring principles for developing effective corporate design policies.

UI/UX Workflows - Figma: A To Z
Course Code: VCD-250 Contact Time: 6 Hours per week Credits: 3 | Studio

The course will also introduce students to the Agile Workflow to understand the complete pipeline of any UI/UX Design project they are undertaking. Figma, over a short period, has proved to be the first choice of most UI/UX Designers for various reasons. First, it’s an online tool with a free subscription model. That is huge for young students who cannot afford Adobe XD subscriptions. Secondly, it has many plugins and tool kit support that smooths the workflow. Since Figma is an online application, it allows collaboration between team members, students and teachers, designers and clients. Multiple people can access and edit duplicate files simultaneously.

Enduring a 3-Dimensional World
Course Code: VCD-251 Contact Time: 6 Hours per week Credits: 3 | Studio

Students in this program will be taught various software and the fundamentals of 3D within the gaming world. The course will touch on creating beautiful visuals for games and films. Students will be introduced to modelling, texturing and rigging, and all other modalities essential for turning a narrative into the production pipeline and rendering.

126 Designing Experiences for Print & Screen
Course Code: VCD-252 Contact Time: 6 hours per week Credits: 3 I Studio

This course introduces students to digital publishing tools and techniques for publication design and insights into the professional practice of publication designers. Students will be taught Adobe InDesign to explore various publication design approaches, from storytelling with text and images to mastering typography, bookbinding and specialist print finishing, to complex data visualisation and infographics. Starting from a blank page, this course covers page layout and design, typography, working with images, workflow and production techniques, and leads students through all the steps needed to build final print-ready files and their adaptation for digital media.

Narrative Building with Forms & Volumes
Course Code: VCD-253 Contact Time: 6 hours per week Credits: 3 I Studio

The canvas of a virtual space is boundless; the amalgamation of ideas, imagination and abstraction can be explored in a 3D space in creative and imaginative ways. The objective of this course is to equip students with the tools necessary to manifest their ideas in a 3D space, focusing on the process of ideation and narrative building through learning the basic concepts of 3D modelling, material application, texturing of objects and rendering to develop a final look of their images and ideas.

Experience Design: A Holistic Approach
Course Code: VCD-260 Contact Time: 6 hours per week Credits: 3 I Studio

This course is about exploring Experience Design from a holistic approach. In other words, it means going beyond the general idea of UI/UX, and CX Design is usually very user-centric and driven by the consumer market. While UI/UX/CX Design is all vast areas of academic studies, unfortunately, they have become subservient to the product industry like the conventional designed to yield a skilled workforce to feed only the industrial needs of the post-industrial era. This course will explore the more humane aspect of experience design that encompasses the industry-driven idea of UX Design and focuses on designing experiences that go beyond commercialism and consumerism. These experiences define us as ethical, emotional, and non-logical human beings. This course is about exploring and developing expertise for nonhumans.

Neural Correspondence Through Music
Course Code: VCD-261 Contact Time: 6 hours per week Credits: 3 I Studio

We live a life where human interaction is very measured and guarded; this course allows the individual to see the societal constructs we deal with daily. Training in acting, orating, movement, and nonverbal communication will help students in animation, game design, and video & experiential work. The focus will remain on the communicative aspects of dramaturgy and music to develop an understanding of its intersection with applied design. The course aims to teach the students the value and power of teamwork and collaboration. Students will experience music from the creator’s perspective and understand how sound affects perception and how our physicality dictates our personalities.

Illustrative Multiverse
Course Code: VCD-214 Contact Time: 6 hours per week Credits: 3 I Studio

Discover the world of concepts and create 3D Illustrations using modern tools. This course is geared towards 3D Illustration using various modern devices, including Artificial Intelligence, Adobe Illustrator, Cinema 4D, Autodesk Arnold, Adobe Photoshop, and numerous others will help achieve the visuals we imagine. Students will focus more on 3D Illustrations, world-building and enhancing their visual sense rather than a specific tool. This will free their minds giving them more room for creativity.

Dissecting & Re-Inventing: Filmic Compositions & Narratives
Course Code: VCD-263 Contact Time: 6 hours per week Credits: 3 I Studio

Design is not a coincidence but rather heavily orchestrated. The language of film is very complex, and all such complexity is arranged masterfully to convey a narrative and support moments. This is an illustration-intensive course where we use illustration to analyse the language of film and build our compositional/spatial vocabulary. Later, by using 2D and 3D techniques, we can construct our own stories by putting the things we analysed and individually identified to operate.

3D Product Visualization
Course Code: VCD-263 Contact Time: 6 hours per week Credits: 3 I Studio

Visual communication is an essential part of our life. Visual elements surround us. However, only the powerful ones leave a lasting impact on us. This course gives students a theory-driven yet practical hands-on approach to creating compelling visuals for the product industry. The aim is to produce visuals that construct the product statement and cost-effectively convey the message to the user. Our primary software would be Cinema 4D and Arnold Renderer. We will cover the basics of modelling, texturing, lighting and rendering using Arnold Renderer and animate our products to create visual stories as a tool for product marketing.

Unreal Cinematics
Course Code: VCD-263 Contact Time: 6 hours per week Credits: 3 I Studio

Animated films constantly evolve and have recently progressed to where a camera isn’t required. We will explore this medium through the lens of real-time computer-generated imagery, using Unreal Engine as the primary workflow pipeline. It will dive deeply into Sequencer, Metahumans, Animation, Niagara and other toolsets. The outcome of this course will be a short film.

Kinetic Typography: Magic on Screen
Course Code: VCD-266 Contact Time: 6 hours per week Credits: 3 I Studio

Television shows, films, music videos, commercials and theatre productions all rely on the magic of special effects to enhance their storytelling. Kinetic typography is an animation technique that uses moving text to capture attention, set a tone, and entertain. It seems to be everywhere right now—commercials, music videos, mobile apps, and websites use it to make their words more impactful and add an element of artistry. You will learn Kinetic typography and Visual effects to create or manipulate film imagery to add an impact to visual storytelling.

Editorial Design Masterclass
Course Code: VCD-267 Contact Time: 6 hours per week Credits: 3 I Studio

This course introduces students to digital publishing tools and techniques for publication design and insights into the professional practice of publication designers. Students will be taught Adobe InDesign to explore various publication design approaches, from storytelling with text and images to mastering typography, bookbinding and specialist print finishing to complex data visualisation and infographics. Starting from a blank page, this course covers page layout and design, typography, working with images, workflow and production techniques. It leads students through all the steps needed to build final print-ready files and their adaptation for digital media.

Shared Pool of Theory Electives

Design for Social Change
Course Code: VCD - 224 Contact Time: 3 Hours per Week Credits: 3 | Theory

This course attempts to expand the design scope beyond the current commercialised and compartmentalised design practices by orienting toward the ‘social dimension of sustainable design’. Dedicated to promoting social and cultural sustainability, the focus will be on realising social innovations and civic goals through the framework of design thinking, ethnographic approach, and ethical understandings to foster an environment of mindfulness in students. They will develop a critical understanding of what it means to design for, in, and with social contexts. They will explore design as a catalyst for social change while realising their catalytic role as designers in communities.

The Meme Machine: Alternative Traditions
Course Code: VCD-254 Contact Time: 3 Hours per Week Credits: 3 | Theory

The never discussed, the never questioned, and the never realised cultural realities we live through from birth till death. Why do we do the things we do? Why can kids in the West stand up to their parents but not kids from the subcontinent? Why is masculinity toxic? What will AI do to culture and art in the future? We start with Sir Richard Dawkins ‘meme’ and proceed to illuminate all the cultural haps and mishaps we have dealt with in the past, present, and will in the future.

Screenwriting; Cinema to Cell-phones
Course Code: VCD-256 Contact Time: 3 Hours per Week Credits: 3 | Theory

No form of visual storytelling can beat films. From cinema to cell phones, the medium of film has seen a great deal of transformation, but the core structure of writing for the film has mostly stayed the same. In this theory course, we will explore the core components of modern-day screenwriting.

Planet & The Collective Prosperity
Course Code: VCD-257 Contact Time: 3 Hours per Week Credits: 3 | Theory

The course will engage the student to take bold and transformative steps in the economic, social and environmental areas urgently needed to shift the world onto a sustainable and resilient path for the future.

Deconstructing Tolkien, Miyazaki and Dr. Seuss
Course Code: VCD-258 Contact Time: 3 Hours per Week Credits: 3 | Theory

Based on the objective of helping students learn about world-building, this course will act as an introductory seminar where students will be exposed to weekly sessions of analysing different existing authors (or film writers/directors) and how they saw the world.

The Sacred Geometry in Art, Design & Architecture
Course Code: VCD-269 Contact Time: 3 Hours per Week Credits: 3 | Theory

Sacred Geometry is the “architecture of the universe”, found throughout the natural world in symbols, numbers, patterns and sequences.

Marketing The Modern Business & The Modern Self
Course Code: VCD-269 Contact Time: 3 Hours per Week Credits: 3 | Theory

The changing economic and social climates have seen an evolution in not just business practices but in the development of the self.

Untangling Heritage Through Design
Course Code: VCD-268 Contact Time: 3 Hours per Week Credits: 3 | Theory

This interdisciplinary theory course aims to understand traditional folkways, shared history and living heritage and apply it to Transformative Design Experiences.

Degree Requirement

Foundation: 36 credits | 12 courses

6 Mandatory Courses: 3 Studio + 2 Theory + 1 Studio Theory Hybrid + 1 Zero Credit course through advisement.

6 Elective Courses: 4 Studio + 2 Theory

Post-Foundation: 96 credits | 26 Courses

11 Mandatory Courses (51 credits): 6 Major Studio + 5 mandatory Theory Courses

15 Elective Courses (45 credits): 10 Studio Electives (min. 4 major specific) + 5 Theory Courses Electives (min. 2 major specific)

TOTAL: 131 | 38 Courses + Degree Show, along with an Extended Essay
© 2024 BNU.
Powered bytossdown.com