The Department of Hospitality Management at Beaconhouse National University hosted an inspiring session on women-led entrepreneurship, featuring Ms. Shahnaz Afzal, founder of Love, Amma. Moderated by Ms. Nayab Tariq, the lecture highlighted how creativity, authenticity, and market insight can transform a traditional product into a thriving, women-led enterprise.
Ms. Afzal shared her entrepreneurial journey, detailing how she scaled Love, Amma from a single panjeeri product into a diverse range of nutrition-focused offerings. She emphasized the importance of innovation, quality, and cultural authenticity in building a brand that resonates with consumers while empowering women in business.
The session offered students practical lessons on identifying opportunities, developing business strategies, and embracing resilience and vision. By showcasing the potential of women-led ventures, Ms. Afzal inspired participants to pursue entrepreneurial ambitions while fostering innovation, leadership, and social impact in their professional paths.
13 KM Off Thokar Niazbeg - Raiwind Road, Tarogil, Lahore - 53700, Pakistan
