The School of Media & Mass Communication (SMC), Beaconhouse National University, hosted an insightful session under its SMC Talks series featuring Hamid Asadullah, Director Marketing at Arrows Advertising. Bringing over 35 years of industry experience, he engaged students in exploring Pakistan’s evolving Out-of-Home (OOH) advertising landscape and emerging opportunities.
The session examined the transformation of OOH advertising in Pakistan, highlighting emerging industry trends, media management, campaign planning, and evolving approaches to brand communication. Drawing on extensive professional experience, Hamid Asadullah shared practical insights into the challenges and opportunities shaping the advertising industry, encouraging students to connect theoretical knowledge with contemporary professional practices.
Through interactive discussions and an exchange of ideas, the session provided students with valuable perspectives on the strategic and creative dimensions of advertising. The engagement reinforced SMC’s commitment to industry-oriented learning, equipping aspiring media and communication professionals with relevant insights into the changing dynamics of marketing, advertising, and brand communication.
