Dr. Masud unpacked the evolving digital ecosystem, highlighting emerging marketing frameworks, platform innovations, and the growing influence of data-driven strategies. He emphasized how digital transformation continues to reshape brands, industries, and user engagement at both local and global levels.
The session offered students valuable clarity on shifting consumer behaviors, personalization trends, and the competitive landscape of digital-first businesses. By bridging theory with real-world practice, Dr. Masud encouraged participants to develop adaptive skills and strategic thinking for successful careers in an increasingly dynamic digital marketplace.
