Presenting from an international market perspective, Mr. Tkachuk illustrated how generative AI tools are reshaping competitive strategies, campaign development, and consumer experiences. He contextualized trends through cross-cultural comparisons, highlighting the shifting expectations placed on tomorrow’s marketing leaders.
The session’s highly interactive format encouraged students to probe the implications of AI for innovation, ethical communication, and strategic decision-making. Through candid dialogue and forward-looking insights, participants gained a clearer understanding of the technologies redefining the creative and commercial dimensions of modern marketing.
