Moderated by Ms. Fatima Khalid, the session offered students direct exposure to industry-tested strategies, highlighting the importance of leadership, customer psychology, and authenticity in high-growth online businesses. Mr. Essa shared real-world experiences from building Telemart, helping students connect theory with practical execution in today’s competitive e-commerce landscape.
Students appreciated the opportunity to learn from a leading young entrepreneur, gaining valuable insights into business scaling, customer experience design, and digital commerce trends. The masterclass reinforced BNU’s commitment to bridging academia and industry by preparing students for the realities of modern business environments.
