Ms. Tabina Sirhindi SMC - BNU

Tabina Sirhindi is a seasoned academic in Media and Mass Communication, with nearly a decade of teaching and leadership experience. As a Senior Faculty Member, she has delivered a wide array of courses, including International PR and Advertising, Data Journalism, International Communication, Gender and Media, and Mass Communication Theories.

She currently serves as a Senior Lecturer at the Department of Journalism and Mass Communication at the School of Media and Mass Communication (SMC), Beaconhouse National University (BNU). At BNU, she plays an integral role in shaping the academic journey of aspiring journalists and communication professionals, bringing both academic rigor and industry insight to her teaching.

Her impact extends beyond the classroom—she has played a key role in redesigning undergraduate and graduate media curricula at leading universities in Lahore. A passionate mentor and innovative educator, Tabina has received multiple teaching excellence awards and was nominated for the HEC Best University Teacher Award in both 2022 and 2023. Notably, she was ranked among the top ten university teachers in Pakistan by the Higher Education Commission (HEC).

With deep expertise in Advertising and Public Relations, she remains committed to cultivating ethical, strategic, and forward-thinking communication professionals equipped to navigate the complexities of today’s media landscape.

• MPhil in Communication Studies, Institute of Communication Studies, University of the Punjab, Lahore, Pakistan
• BS (Hons.) in Communication Studies, Institute of Communication Studies, University of the Punjab, Lahore, Pakistan

• Senior Lecturer, School of Media and Mass Communication, Beaconhouse National University (2025–Present)
• Senior Lecturer, Faculty of Media and Mass Communication, University of Central Punjab (2023–2025)
• Lecturer, Faculty of Media and Mass Communication, University of Central Punjab (2018–2022)
• Visiting Lecturer, Institute of Social and Cultural Studies, University of the Punjab (2017–2018)
• Lecturer, Media Studies, University of South Asia, Lahore Cantt (2016–2017)
• Lecturer, Mass Communication, Government Post-Graduate College, Lahore (2015–2016)
• Writer, Contributor, and Trainee Sub-Editor, World Times (Jahangir’s Publisher’s Magazine) (2011)
• Freelance Journalist and Trainee Sub-Editor, The News International (2009)

• Shafaqat, A. & Sirhindi, T. (2025, February 19). Cyberloafing and Media Literacy: Exploring the perceptions and management skills of generation Z. [Conference presentation] MCAP-BNU International Media Conference on Bridging Divides: Media Literacy for Informed and Connected Societies, Lahore, Pakistan.
• Sirhindi, T. (2019, August 28). Impact of Social Media on Women Entrepreneurship Dynamic. [Conference presentation] Media Education in Pakistan: Challenges and Opportunities, SZABIST, Islamabad, Pakistan.
• Sirhindi, T. (2015, November 2-4). Je Ne Suis Pas Charlie/ I am not Charlie: Contesting freedom of expression for peaceful co-existence [Conference presentation] International Conference on Freedom of Expression: Glocal Politics of Emotions, Avari Hotel, Lahore, Pakistan.

• MCAP-BNU International Media Conference – Theme: “Bridging Divides: Media Literacy for Informed and Connected Societies” (Feb 18–19, 2025, Beaconhouse National University, Lahore)
• ICA Regional Hub Pakistan – International Communication Association – Theme: “Communication and Global Human Rights” (June 21–23, 2024, FCCU, Lahore)
• 2nd International Media Conference – UCP – Theme: “Media Education and Professional Practices in the Digital Age” (May 29–30, 2024)
• Media Symposium – UCP – Theme: “Trends in Media Education, Profession, and Business Models” (June 13, 2023)
• Workshop on Statistical Data Analysis Using R Studio – UCP (May 26, 2023)
• Workshop on Critical Discourse Analysis – UCP (March 24, 2023)
• AMCAP-PU International Media Conference – Theme: “Revising Journalism & Society Relations in the Digital Age” (Feb 8, 2023)
• Workshop: Surviving Digital Media Onslaught – FCCU & OsloMet (Nov 11–13, 2022)
• Faculty Workshop: Thematic Analysis in Qualitative Research – UCP (Sep 22–23, 2022)
• Climate Journalism Education Workshop – FCCU & OsloMet (June 1, 2022)
• Webinar: Semiotics and Cultural Codes – FMMC, UCP (Feb 10, 2022)
• Workshop: Journalism for Peace and CVE – FCCU & OsloMet (Nov 9–11, 2021)
• Faculty Workshop: Continuous Professional Development – UCP (Sep 6–9, 2021)
• Faculty Workshop: Quirkos Training – UCP (Sep 23, 2021)
• DW Global Media Forum 2021 – Theme: “Disruption & Innovation” (June 14–15, 2021)
• Webinar: Human Rights in Today’s Era – Punjab University & Govt. of Punjab (Jan 11, 2021)
• Webinar: Actor-Network Theory by François Cooren – AMCAP & FJWU (Dec 15, 2020)
• Faculty Development: Blended Learning Pedagogy – UCP (Aug 17–27, 2020)
• Faculty Development Workshop 2020 – UCP (Sep 8–9, 2020)
• Webinar: Publishing in Academic Journals – Euraxess & Taylor & Francis (Aug 20, 2020)
• Webinar: Data Journalism – AMCAP Series (Aug 10, 2020)
• Webinar: Media & Information Literacy – UNESCO & Pakistan Peace Collective (July 28, 2020)
• Webinar Series: Online Assessment – US Embassy & HEC (July 9, 16, 23, 2020)
• Faculty Development Workshop 2019 – UCP (Sep 30 – Oct 3, 2019)
• Training: Faculty Grooming for Quality Teaching – UCP (April 2, 2019)
• International Conference: Media Education in Pakistan – AMCAP & HEC (Feb 28, 2019)
• Seminar: Media in Measles Vaccination Campaign – UNICEF & Punjab Health Dept. (Oct 5, 2018)
• Faculty Development Workshop 2018 – UCP (Sep 10–15, 2018)
• Conflict Reporting Training – Pakistan Peace Collective & Ministry of Information (Aug 27–30, 2018)
• Training: 6 Cs of Personal & Professional Growth – University of South Asia (May 24, 2017)
• Training: Institutional Performance Evaluation – QEC, University of South Asia (May 22, 2017)
• Training: Course File Preparation – University of South Asia (May 17, 2017)
• Workshop: Course Coding Standards – QEC, University of South Asia (Feb 28, 2017)
• Conference: Freedom of Expression – PU (Nov 2–4, 2015)
• Consultative Conference on Media Code of Conduct – Ministry of Information Pakistan (June 4, 2014)
• Workshop: SPSS for Research Execution – ICS, Punjab University (Feb 26–27, 2014)
• FILUMS Film Festival – Directed short doc “Sweet Poison” (2012, LUMS)
• International Conference: Covering Each Other – PU (Feb 4–6, 2009)
• National Conference: National Integration & Media – PU (Jan 26–27, 2008)

• World Times (Local English Magazine)
  • ‘Young Doctors’ Strike’ (June 2011)
  • Interview of Sartaj Aziz, Vice Chancellor, Beaconhouse National University, Lahore (July 2011)
  • Interview of Prof. Dr. Arshad Hussain, Director, National University of Computer and Emerging Sciences-FAST, Lahore (August 2011)
  • ‘Women Empowerment in Pakistan’ (August 2011)
  • Interview of Prof. Dr. Dil Mohammad, Vice Chancellor, University of South Asia, Lahore (September 2011)
• The News on Sunday (The News International)
  • ‘A Ray of Hope’ on Independence Day of Pakistan (August 9, 2009)
  • ‘My Hands are for Mending’ on the plight of cobblers in Pakistan (August 16, 2009)
• Sunday Plus (The Nation)
  • Passages published in the special section ‘Voice of the Nation’:
    • March 16, 2008
    • March 9, 2008
    • January 27, 2008
    • December 16, 2007

• Email Address: tabina.sirhindi@bnu.edu.pk