Ms. Sumaira Aslam SCIT - BNU

Ms. Sumaira Aslam is currently working as Lecturer at Beaconhouse National University. She holds a Gold Medalist Master of Business and Information Technology (MBIT) with a 4.0 CGPA from the University of the Punjab. She is a dedicated business analytics specialist and researcher committed to advancing data-driven decision-making, digital marketing, AI integration, and sustainable business practices. She has previously served as Lecturer in Management Sciences at the University of Management and Technology (UMT), where she was recognized as Best School Teacher of the Year. She has authored multiple high-impact research papers in SSCI and Scopus Q1/Q2 journals, serves as a journal reviewer for Taylor & Francis, and acts as National Youth Leader for the Institute of International Peace Leaders.

• Master of Business and Information Technology (MBIT), Institute of Business and Information Technology, University of the Punjab, Lahore (Gold Medalist, CGPA 4.0)
• Bachelor of Business and Information Technology (BBIT), Institute of Business and Information Technology, University of the Punjab, Lahore

• Lecturer, Beaconhouse National University (BNU), Lahore (Present)
• Lecturer (Management Sciences), School of Commerce and Accountancy, University of Management and Technology (UMT), Lahore (2021–2025)
• National Youth Leader, Institute of International Peace Leaders, Pakistan (2024–Present)
• Visiting Faculty Member, University of the Punjab, Lahore (2021)
• Research Assistant / Teaching Assistant, University of the Punjab, Lahore (2020–2021)

• Awarded Gold Medal and Academic Distinction for 4.00 CGPA in MBIT, University of the Punjab (2021).
• Best School Teacher Award, University of Management and Technology (2024).
• Performance Appreciation Award & Rector's Honor for outstanding appraisal and student evaluation scores above 85%, UMT (2022).
• Invited as Guest of Honour at the PNY Conference under the Prime Minister's Youth Programme (2025).
• Invited as Guest of Honour at Her Marketplace & 2nd Emerging Women Awards (2024).

Peer Reviewer & Research Evaluator

• Peer Reviewer, Journal of Sustainable Finance & Investment (Taylor & Francis Online, UK), 2021–Present
• International Research Evaluator, 2nd International Online Research Forum for Undergraduate Students (PSAU College of Education, Philippines & Universitas Negeri Makassar, Indonesia), 2025

Institutional Committees & Leadership

• Member, Academic Quality Assurance Committee, UMT
• Member, Outcome Based Education (OBE) Committee, UMT
• Member, Credit Transfer Committee & Internship Committee, UMT
• Course Head & Batch Advisor, School of Commerce and Accountancy, UMT

• Statistical & Data Analysis Tools: SPSS, PLS-SEM (SmartPLS 4), Python (Data Analysis: Pandas, NumPy, Matplotlib, Seaborn)
• Programming & Web Technologies: Python Syntax, Flask, HTML, CSS, SQL, Automated Web Scraping (Selenium, BeautifulSoup)
• Professional Certifications: 100 Days of Code: Complete Python Pro Bootcamp (Udemy), Harnessing Generative AI for Higher Education (UMT), 360° Transformation Program (UMT), PHEC Advancing Academic Excellence

• B. Armutcu, M. U. Majeed, Z. Hussain, S. Aslam, “The Impact of Digital Voice of Customer and Product Lifecycle Management on Quality 4.0: Moderating Role of AI in SMEs,” Journal of Manufacturing Technology Management, 2025 (IF: 6.0, SSCI Q1, HEC W).
• M. U. Majeed, S. Aslam, S. A. Murtaza, S. Attila, E. Molnár, “Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment,” Sustainability, 14(18), 2022 (IF: 3.3, SSCI Q2, HEC W).
• S. Aslam, H. Aftab, J. M. Martins, M. N. Mata, H. A. Qureshi, A. M. Adriano, P. N. Mata, “Sustainable Model: Recommendations for Water Conservation Strategies in a Developing Country Through a Psychosocial Wellness Program,” Water, 13(14), 2021 (IF: 3.0, SSCI Q2, HEC W).
• R. M. Dantas, H. Aftab, S. Aslam, M. U. Majeed, A. B. Correia, H. A. Qureshi, J. L. Lucas, “Empirical Investigation of Work-Related Social Media Usage and Social-Related Social Media Usage on Employees’ Work Performance,” Behavioral Sciences, 12(8), 2022 (IF: 2.5, SSCI Q2, HEC W).
• J. M. Martins, H. Aftab, M. N. Mata, M. U. Majeed, S. Aslam, A. B. Correia, P. N. Mata, “Assessing the Impact of Green Hiring on Sustainable Performance: Mediating Role of Green Performance Management and Compensation,” International Journal of Environmental Research and Public Health, 18(11), 2021 (Scopus Q2, HEC W).
• M. U. Majeed, Z. Hussain, S. Aslam, “The Impact of Globalization on Relationship Marketing and Customer Loyalty: The Mediating Role of Cultural Adaptation,” International Journal of Marketing, Communication and New Media, 2025 (ESCI Q4, HEC X).
• M. N. Mata, H. Aftab, J. M. Martins, S. Aslam, M. U. Majeed, A. B. Correia, J. X. Rita, “The role of intellectual capital in shaping business performance: mediating role of innovation and learning,” Academy of Strategic Management Journal, 20(2S), 2021 (HEC X).
• S. A. Ali, S. Aslam, M. U. Majeed, M. Usman, “The Interplay of Mental Budgeting, Self-Control, and Financial Behavior: Implications for Individual Financial Well-Being,” Pakistan Journal of Humanities and Social Sciences, 12(2), 2024 (HEC Y).
• M. Alghizzawi, M. U. Majeed, Z. Hussain, S. Aslam, I. Ezmigna, M. A. Al Jarrah, A. A. R. Ezmigna, “Bridging the Gap: The Role of Innovation in Connecting Design Thinking, Entrepreneurship Education, and Business Success,” 2025 (Scopus Q3).
• W. Subhani, A. Saif, M. A. Naz, M. U. Nazir, S. Aslam, “Unveiling the Dynamics of E-Wallet Adoption in Pakistan: Exploring the Mediating Influence of Facilitating Conditions on Behavioural Intentions,” Journal of Excellence in Management Sciences, 3(2), 2024 (HEC Y).
• W. Subhani, A. Amin, M. A. Naz, N. Sultan, S. Aslam, “Board Gender Diversity and Firm Value: A Case of PSX,” Bulletin of Business and Economics (BBE), 13(1), 2024 (HEC Y).
• F. Tahir, M. U. Majeed, H. A. Qureshi, S. Aslam, “Navigating the New Normal: Psychological Capital's Mediating Role in the Work-From-Home Paradigm,” The Critical Review of Social Sciences Studies, 2(2), 2024 (HEC Y).

Book Chapters

• S. Aslam et al., “The Effect of NFTs, Metaverse Engagement, and Digital Personalization on Brand Accessibility: The Mediating Role of Inclusive Brand Strategies,” in Metaverse and Sustainable Business Models in SMEs, IGI Global Scientific Publishing, pp. 291-316.

• S. Aslam, “Impact of AI-Driven Virtual Assistants on Travel Planning: Mediating Roles of Information Accessibility & Moderating Role of User Trust,” International Conference on Sustainable Tourism and Hospitality, Polytechnic University of the Philippines, 2024.
• S. Aslam, Paper Presentation on Multidisciplinary Business & Technology Perspectives, International Research Conference Xplore 2024, The University of Lahore, 2024.
• S. Aslam, “Sustainability and Financial Services in the Digital Age,” III Conference on Finance, Accounting and Law in the Digital Age, Spain, 2024.
• S. Aslam, Paper Presentation, International Conference on Applied Research in Multidisciplinary Perspectives of Technology, Social and Business Sciences (ICARMP), UMT Lahore, 2023.
• S. Aslam, Paper Presentation, 8th National Conference on Higher Education (NCHE), University of the Punjab, Rawalpindi, 2022.
• S. Aslam, Paper Presentation, 7th International Conference on Contemporary Issues in Business Management (ICIBM), University of Central Punjab, Lahore, 2021.
• S. Aslam, Paper Presentation, International Conference and Graduate Colloquium (ICGC 2021), Hailey College of Commerce, University of the Punjab, 2021.

• Email Address: sumaira.aslam@bnu.edu.pk