Dr. Shah Ali Murtaza SMS - BNU

Dr. Shah Ali Murtaza is a distinguished academic and seasoned professional with over 16 years of diverse experience across multinational corporations, academia, and the public sector. Currently serving as Assistant Professor at the School of Management Sciences, BNU, he brings a dynamic blend of industry expertise and scholarly insight to the classroom and beyond.

Dr. Murtaza holds a PhD in Management and Organizational Behavior from the University of Debrecen, Hungary, where he graduated with the highest honors—Summa Cum Laude. His academic research delves into key areas such as organizational behavior, employee well-being, vitality at work, workplace burnout, incivility, and corporate social responsibility (CSR). His work has been published in reputed international journals with recognized impact factors, and he has presented at numerous esteemed academic conferences around the globe.

Beyond academia, Dr. Murtaza is a certified Master Trainer and life coach, renowned for his exceptional communication skills and ability to motivate and transform individuals and teams. He has designed and led capacity-building and change management programs for over a thousand professionals across the banking sector, corporate organizations, government departments, and academic institutions throughout Pakistan.

With a strong focus on organizational development and people-centric leadership, Dr. Murtaza continues to contribute meaningfully to research, training, and education, inspiring individuals and institutions to embrace innovation, resilience, and positive change.

• PhD in Management & Organization Sciences (Awarded Summa Cum Laude), Károly Ihrig Doctoral School of Management and Business, University of Debrecen, Hungary
• MS/M.Phil in Management, Institute of Business & Management, University of Engineering & Technology (UET), Lahore, Pakistan
• BBIT (Hons) in Marketing, Institute of Business & Information Technology, University of the Punjab, Lahore, Pakistan

• Assistant Professor and Cluster Head of Management & HR, Department of Management Sciences, School of Management Sciences, Beaconhouse National University (BNU), Lahore, Pakistan (2024–Present)
• Research Associate, University of Debrecen, Hungary (2020–2024)
• Visiting Faculty Member, University of Central Punjab, Pakistan (2017–2020)
• Visiting Faculty Member, University of the Punjab, Pakistan (2017–2020)
• Lead Trainer/Consultant, Exelon Management Consultants, Pakistan (2016–2020)
• Lead Trainer/Consultant, Telenor Pakistan (2014–2016)
• Team Leader, Customer Services, Telenor Pakistan (2008–2014)

• Stipendium Hungaricum Scholarship (2020–2024)
• Selected for the Doctoral Winter School at University of Szczecin, Poland, funded by EU and NAWA, March 2023.

• Artevelde University of Applied Sciences, Ghent, Belgium
• National Institute of Public Administration, Lahore, Pakistan
• Government College University, Lahore, Pakistan
• Kinnaird College for Women University, Lahore, Pakistan
• Pakistan Institute of Management
• University of the Punjab, Lahore, Pakistan
• Lahore College for Women University, Lahore, Pakistan
• Garrison University, Lahore, Pakistan
• Government College University, Faisalabad, Pakistan
• Girls College, Cooper Road, Lahore, Pakistan
• Institute of Business & Management, UET Lahore, Pakistan
• University of Central Punjab, Pakistan

Scientific Publications

• Proposing Stewardship Theory as an Alternate to Explain the Relationship between CSR and Employees’ Pro-Environmental Behavior, published in Sustainability, 2021 (Journal Ranking: Q1, IF: 3.25)
• Span of Supervision and Repercussions of Envy: The Moderating Role of Meaningful Work, published in Frontiers in Psychology, 2022 (Journal Ranking: Q2, IF: 2.99)
• The Psychology of Resistance to Change: The Antidotal Effect of Organizational Justice, Support and Leader-Member Exchange, published in Frontiers in Psychology, 2021 (Journal Ranking: Q2, IF: 2.99)
• The Interplay between Corporate Social Responsibility at Employees’ Level, Ethical Leadership, Quality of Work-Life and Employees’ Pro-Environmental Behavior: The Case of Healthcare Organizations, published in International Journal of Environmental Research and Public Health (Journal Ranking: Q2, IF: 2.89)
• Social Media Analytics Lens: A Study on Consumer Perceived Risk to Share Information on Social Media Networks, published in Humanities & Social Sciences Reviews, 2021 (Journal Ranking: Q1)
• Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs Towards the Environment, published in Sustainability, 2022 (Journal Ranking: Q1, IF: 3.25)
• The Contribution of Learner Characteristics and Perceived Learning to Students’ Satisfaction and Academic Performance during COVID-19, published in Sustainability, 2023 (Journal Ranking: Q1, IF: 3.25)
• Examining the Convergence of Dominant Themes Related to Social Entrepreneurship, NGOs, and Globalization – A Systematic Literature Review, published in PLOS One (Journal Ranking: Q1, IF: 3.22)
• Does Ethical Leadership Impact Whistleblowing Intentions? Moderation of Locus of Control and Mediation of Organizational Identification, published in The International Journal of Organizational Leadership

Working Papers

• Go Green or Green Will Go: Exploring the Nexuses Between Covert & Guerilla Marketing and Ecological Buying Behavior in Food Sector – In Review (Submitted to PLOS One, Journal Ranking: Q1, IF: 3.25)
• The Impact of Agile Implementation on Workplace Bullying and Building Trust – In Review (Submitted to Cogent Business & Management, Journal Ranking: Q2, IF: 4.4)

• Life Coach
• Master Trainer – Communication Skills and Customer Service
• Team Leadership
• Call Center Certified Professional
• Stress Management
• Six Sigma Yellow Belt
• Driving Customer Acquisition and Brand Loyalty through Service Excellence
• Peak Performance Management by HLS International
• Leadership – The Challenge by Sohail Zindani

• Email Address: ali.murtaza@bnu.edu.pk
• Ext number: 346