Dr. Ali Abbas SMS - BNU

Dr. Ali Abbas is a dynamic academician and researcher specializing in Marketing, Entrepreneurship, and Higher Education Branding. He has a strong educational background with a PhD from Turiba University Latvia and a master's degree from Satakunta University, Finland. Dr. Abbas has extensive teaching and research experience at national and international institutions and is known for his expertise in marketing strategies, branding, and entrepreneurship studies.

• PhD in Management Sciences, Turiba University, Latvia
• Erasmus+ Mobility, Poznan University of Economics and Business, Poland
• Quantitative Research Methods: Multivariate Statistics (6 ECTS), BI Norwegian Business School, Oslo
• Erasmus+ Mobility, University of Economics and Management, Prague
• Master in Business Management and Entrepreneurship, Satakunta University, Finland

• Abbas, S. A. (2025). Pepsi and Flexible Marketing Strategy – An era spanning three decades. Economy & Market Communication Review/Casopis za Ekonomiju i Trzisne Komunikacije, 25 (1), 255-267.
• Abbas, S. A., & Rehman, N. (2024). Factors Affecting Purchase Intention of Over-the-top Platforms. Revista San Gregorio, 1(60), 40–51.
• Abbas, S. A. (2024). Brand Revitalization of the Declining Mobile Phone Brand via Brand Ambassadors and Product Innovation. International Journal of Marketing, Communication and New Media, Special Issue on Marketing & Design, pp. 69-85.
• Abbas, S. A. (2024). CSR ad impact on purchase intention. International Journal of Internet Marketing and Advertising, 20(1), 108-118.
• Abbas, S. A. (2023). Analysing the Impact of Color and Logo on Brand Recall of Pakistani Customers. ESIC Market, 54(1), e301.
• Abbas, S. A & Wallusch, J.(2022). Impact of Covid-19 on Customer (Student) Decision Making. Caderno Profissional de Marketing UNIMEP, 10(1), 15-29.
• Abbas, S. A. (2021). Brand Loyalty Matrix for Higher Education Institutions (HEIs). Caderno Profissional de Marketing UNIMEP, (9)1, 1-30.
• Abbas, SA (2019). Brand loyalty of Higher Education Institutions. Marketing and Management of Innovations, 1, 46-56.
• Abbas, SA (2018). Extrovert Followership and its Impact on Agreeable Leadership. International Journal of Educational Leadership and Management, 6(2), 154-179.
• Abbas, S. A. (2018). Entrepreneurship and information technology businesses in economic crisis. Entrepreneurship and Sustainability Issues 5 (3): 682-692.

• Extension number: 331
• Email Address: ali.abbas@bnu.edu.pk