SE Student Publishes Research on Brand Taglines in Peer-Reviewed Journal

SE Student Publishes Research on Brand Taglines in Peer-Reviewed Journal - BNU Events

SE Student Publishes Research on Brand Taglines in Peer-Reviewed Journal

Saadia Shahzad, an MPhil Linguistics and TESOL (Semester 3) student at Beaconhouse National University’s School of Education, has reached a significant academic milestone with the publication of her research paper titled "A Speech Act Analysis of Taglines of Brands to Identify Their Cultural Identity." Her work appears in the Journal of Applied Linguistics and TESOL, a renowned peer-reviewed journal in the field.

Published in the journal’s latest volume (7/4) on December 25, 2024, the paper spans pages 275–308. It explores the linguistic strategies employed in brand taglines across five industries, highlighting persuasive directives as the dominant sub-illocutionary act. The study provides valuable insights into the role of language in shaping cultural identity through advertising. Shahzad’s publication underscores BNU’s commitment to fostering impactful research in applied linguistics. The study not only advances scholarly discourse but also offers valuable insights for marketers and linguists alike. The paper is accessible online via the Journal of Applied Linguistics and TESOL at: https://jalt.com.pk/index.php/jalt/article/view/244

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SE Student Publishes Research on Brand Taglines in Peer-Reviewed Journal - BNU Events

SE Student Publishes Research on Brand Taglines in Peer-Reviewed Journal

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