Prof. Dr. Ruhet Genc Speaks on Business Model Innovation in Sustainable Tourism - BNU Events

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Prof. Dr. Ruhet Genc Speaks on Business Model Innovation in Sustainable Tourism

The Department of Hospitality Management at the School of Management Sciences, BNU, hosted an insightful guest lecture by Prof. Dr. Ruhet Genc, a renowned scholar from Turkey specializing in tourism and innovation. The session, titled The Impact of Business Model Innovation on Sustainable Tourism, offered fresh perspectives on the future of the global tourism industry.

Prof. Genc shared his expertise on how innovative business models can drive sustainability in tourism, balancing profitability with environmental and social responsibility. He discussed real-world examples and emerging trends, emphasizing the need for adaptability and ethical leadership in today’s tourism landscape. The lecture was well-received by students and faculty, sparking thought-provoking discussions on the evolving role of innovation in building a more resilient and inclusive tourism sector.

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