Beaconhouse National University (BNU)

Prof. Dr. Atif Hassan, the founding Head of the Department of Hospitality Management at BNU, represented the university with distinction. He inaugurated the conference by ceremoniously lighting the traditional oil lamp alongside other keynote speakers and the conference chairperson. In addition to this honor, Dr. Atif Hassan served as an Evaluator for various technical sessions and provided valuable feedback on the research presented. ICOHT 2024 attracted delegates from twenty different nationalities, both in person and online. The conference featured vibrant interactions, inspiring sessions, engaging discussions, and excellent networking opportunities. In collaboration with the Hashoo School of Hospitality Management, BNU's Department of Hospitality Management remains dedicated to excellence in teaching and research. As an Invited Distinguished Speaker, Prof. Dr. Atif Hassan delivered a compelling presentation on "Disruptive Innovation in the Hospitality & Tourism Industry." He discussed the concept of disruptive innovation, shared success stories of industry disruptions, and highlighted innovative transformations within the sector. At the conclusion of his address, Dr. Atif Hassan was honored with a plaque of recognition by the conference chair, further cementing BNU's contribution to the global hospitality and tourism discourse.