Prof. Dr. Atif Hassan SMS - BNU

Prof. Dr. Atif Hassan is a distinguished academic, researcher, and educational leader with over 22 years of experience in higher education and management. Currently serving as Professor and Founding Head of the Department of Hospitality Management at the School of Management Sciences, Beaconhouse National University (BNU), Pakistan, he also leads the HR & Management Cluster. His academic journey reflects a remarkable blend of leadership, innovation, and global exposure in the fields of business and hospitality management.

He completed his PhD in Management from Ifugao State University, Philippines, in 2014 with a focus on the gap between theory and practice in business management. Dr. Hassan holds a Master of Philosophy from the University of Karachi and a Bachelor of Science from Bahauddin Zakariya University. His academic pursuits were further enriched through a Post-Doctoral Fellowship in Business Management at AIMST University, Malaysia, and the prestigious Excellence in Teaching and Research Fellowship awarded by George Mason University, USA in 2016. Most recently, he pursued Executive Master’s programs in both Hospitality & Tourism Management (2024, UK) and Business Administration (2010, Pakistan).

Dr. Hassan’s teaching and research interests span a wide array of domains including Business Administration, Organizational Behavior, Human Resource Management, Strategic Management, Hospitality Management, and Management Information Systems. His professional certifications include Certified Hospitality Professional (CHP) from the Institute of Tourism and Hospitality Professional (UK), Intel Master Teacher, and Microsoft Certified Systems Engineer.

Before joining BNU, Dr. Hassan was the Dean of the Hashoo School of Hospitality Management, affiliated with Sheffield Hallam University, UK. He played a foundational role in developing the school’s academic infrastructure, forging industry collaborations, and ensuring strong academic quality through global partnerships. He also held key leadership roles at the University of Management and Technology (UMT), Pakistan, where he served as Associate Professor, Director of the School of Professional Advancement, and Chair of the Department of Management.

Earlier in his career, he served as Assistant Professor and Program Coordinator at DHA Suffa University, where he also managed foreign collaborations. His international academic contributions include teaching Strategic Management to cross-border students in Malaysia under Kanagawa University, Japan.

Dr. Hassan is widely published with 34 refereed journal articles, 15 conference and seminar contributions, and over 30 thought pieces in magazines and newspapers. His research has been cited over 475 times, with an h-index of 10 and an i10-index of 9, reflecting significant academic influence. His scholarship addresses critical areas like ethical leadership, organizational learning, innovation, emotional intelligence, job security, and the evolving dynamics of the hospitality industry.

In addition to his academic accomplishments, Dr. Hassan has successfully built partnerships with international universities, including the University of South Florida (USA) and the Confederation of Tourism and Hospitality (UK). He has been instrumental in curriculum development, industry-academia linkage, student practicum design, and policy formation. As an approved PhD supervisor by the Higher Education Commission of Pakistan, Asia e University (Malaysia), and Malaysia University of Science and Technology (MUST), he continues to guide doctoral candidates and shape future researchers.

Dr. Atif Hassan's career reflects a deep commitment to academic excellence, innovation in hospitality education, and fostering global academic standards in Pakistan’s higher education landscape.

• PhD Management, Ifugao State University, Philippines
• MPhil, University of Karachi, Pakistan
• Executive Masters in Hospitality & Tourism Management, Metropolitan School of Business Management, United Kingdom
• Executive Masters in Business Administration, PIMSAT, Karachi, Pakistan
• B.Sc., Bahauddin Zakariya University, Multan, Pakistan

• Certified Hospitality Professional (CHP), Institute of Tourism and Hospitality Professionals (ITHP), UK (2023)
• Master Teacher (Intel Teach Program), Intel Corporation, USA (2011)
• Microsoft Certified System Engineer, Microsoft Corporation, USA (2000)

• Professor / Founding Head of Hospitality Management / Head of HR & Management Cluster, School of Management Sciences, Beaconhouse National University, Pakistan (2020–Present)
• Dean, Hashoo School of Hospitality Management, Pakistan (2019–2020)
• Associate Professor / Director School of Professional Advancement / Chairman, Department of Management, University of Management and Technology, Pakistan (2014–2019)
• Adjunct Faculty Member, Kanagawa University, Japan (2014)
• Assistant Professor / Manager Foreign Collaborations / Program Coordinator / Lecturer, Department of Management Sciences, DHA Suffa University, Pakistan (2002–2014)

• Approved PhD Supervisor, Asia e University, Malaysia
• Approved PhD Supervisor, Higher Education Commission (HEC), Pakistan
• Approved PhD Supervisor, Malaysia University of Science and Technology (MUST)
• CFETR Fellow, George Mason University, USA
• Post-Doctoral Scholar in Management, AIMST, Malaysia
• Instructor for Students from Kanagawa University, Japan
• 34 Referred Journal Papers
• 15 Conferences & Seminars/Workshops
• 32 Magazine & Newspaper Articles
• Citations: 475 | h-index: 10 | i10-index: 9
• 22 Years of Academic Experience

Journal Publications

• Hassan, A., & Bashir, R. (2023) An Analysis of the Effects of Ethical Leadership and Organizational Learning on Innovation in the Hospitality Industry. Journal of Asian Development Studies, 12(3)
• Hassan, A., & Bashir, R. (2023) A Multifaceted Approach to Language Proficiency, Cultural Differences, and Effective Communication Strategies For Business Success. International Journal of Contemporary Issues in Social Sciences, 2(4), 9-21
• Bashir, Z., Hassan, A. (2022) Study of Work Family Conflict, Self-Efficacy, Citizenship Behavior and Commitment of Project Managers. Governance and Management Review, 7(1), 21-40
• Saeed, Z., Hassan, A., & Raza, S. (2021) Impact of Spiritual Beliefs on Servant Leadership Behavior, Mediated By Emotional Intelligence, A Quantitative Study On Pakistan Banking Industry. Governance and Management Review, 16(2)
• Rehman, Namra & Hassan, Atif. (2021) Impact of Job Security, Job Autonomy and Supervisor Support on Employee Psychological Wellbeing: The Mediating Role of Presenteeism In the Employees of Hospitality Industry. Governance and Management Review, 16(1)
• Hassan, A., Bashir, R., & Arshad, M. T. (2020). Learning Engagement Scale (LES): Development of a Composite Measure and Analysis of Psychometric Properties for Business Schools. Journal of Business Strategies, 14(2), 38-68.
• Sultan, R., & Hassan, A. (2019). Gender Differences on Perceived Social Support and Psychological Distress among University Students. Global Management Journal for Academic & Corporate Studies, 9(2), 210-223.
• Hassan, A.& Riaz, H. (2019). Mediating Role of Organizational Creativity between Employees’ Intention in Knowledge Management Process and Organizational Performance: Empirical Study on Pharmaceutical Employees. Pakistan Journal of Commerce and Social Sciences, 13(3)
• Javed, A., Hassan, A., & Arshad, T. (2019) Influence of Transformational Leadership on Proactive Work Behaviour: Mediating Role of Psychological Empowerment. Governance and Management Review, 14(1), 17-37
• Sattar, M. U., Palaniappan, S., Lokman, A., Hassan, A., Shah, N., & Riaz, Z. (2019). Effects of Virtual Reality training on medical students’ learning motivation and competency. Pakistan Journal of Medical Sciences, 35(3).
• Hassan, A., Ghaffar, A., & Dinglasan, E. M. D. (2018). A Cross-Country Analysis of Students' Evaluation of University Teaching: Relationship between Faculty Behaviour, Student Satisfaction and Teaching Quality. NUML Journal of Critical Inquiry, 16(1), 83-XI.
• Bashir, R., & Hassan, A. (2018). A Qualitative Analysis of Microfinance Institutions in Poverty Alleviation and Societal Wellbeing of Pakistan. Global Management Journal for Academic & Corporate Studies, 8(2), 80-87.
• Hassan, A., Ahmed, F., Ayub, M. U., & Klimoski, R. (2018). High commitment work system and innovative work behavior: The mediating role of knowledge sharing. Pakistan Journal of Commerce and Social Sciences, 12(1)
• N Zahra, H Rasheed, A Hassan (2018) Online Retail Stores Service Quality and Its Impact on Behaviours of Customers with Mediating Role of Attitude Global Management, Journal for Academic & Corporate Studies 8 (1), 140-153
• Hassan, Atif et al. (2017) Gender, Generation and Transition Leadership: Towards a Conceptual Framework Global Management Journal for Academic & Corporate Studies ISSN: 2219-6145 Vol. 7, Issue 2, (2017)
• Hassan, Atif et al. (2016) Well-Being and Management Best Practices. Case of AKHUWAT, Pakistan Journal of Management and Research ISSN: 2218-2705 Vol. 3, Issue 2, (2016)
• Hassan, Atif et al. (2016) Analysis of Factors Causing Merger and Acquisition: Case Study in Banking Sector in Pakistan Journal business Studies Vol. 12, Issue 1, (2016)
• Rehman, Namra & Hassan, Atif (2016) Transforming into a Learning Organization through HR Initiatives and Managerial Factors: A Case of Avari Hotel, Lahore Journal of Management and Research ISSN: 2218-2705 Vol. 3, Issue 1, (2016)
• Chaudhry, Aamir & Hassan, Atif (2015) Can HRM be Affirmed as a System? Applying General Systems Theory (Gst) on Human Resource Management Journal of Management and Research ISSN: 2218-2705 Vol. 2, Issue 2, (2015)
• Hassan, Atif & Rajagopal, Premkumar (2015) Speed of Adaption of Information Systems: Correlation between Business Enterprises and Universities Global Management Journal for Academic & Corporate Studies ISSN: 2219-6145 Vol. 5, Issue 2, (2015)
• Cheema, Farooq-e-Azam & Hassan, Atif (2015) Trends & Prospects of E-Business in Pakistan Global Management Journal for Academic & Corporate Studies ISSN: 2219-6145 Vol. 5, Issue 1, (2015).
• Hassan, Atif, et al. (2014) The Efficiency of Foreign Exchange Markets in Pakistan: An Empirical Analysis The Lahore Journal of Economics 19:1 (Summer 2014): pp. 133–149.
• Hassan, Atif, & Ali, Tahira. (2014) Outsourcing Decisions in IT Supply Chain Global Management Journal for Academic & Corporate Studies ISSN: 2219-6145 Vol. 1, Issue 1, (SE 2014).
• Hassan, Atif, et al. (2013) Impact of Social Media Networks on Consumer Purchase Decisions NICE Research Journal ISSN: 2045-7057 Vol. 6 (2013). Pg. 115 -141.
• Hassan, Atif, Sultan, Razi. (2013) Impact of Emotional Intelligence on Employees Turnover Rate in FMCG Organizations Pakistan Journal of Commerce and Social Sciences ISSN: 1997-8553 Vol. 7, No. 2, (September 2013)
• Hassan, Atif, & Ali, Tahira. (2013) Analysis of Risk Management Practices in Business Enterprises of Pakistan Global Management Journal for Academic & Corporate Studies ISSN: 2219-6145 Vol. 3, Issue 1, 2013.
• Hassan, Atif, et al. (2013) Impact of Corporate Social Responsibility Activities over the Employees of the Organizations: An exploratory study Journal of Management and Social Sciences ISSN: 1814-9790 Vol. 8, No. 2. Pg. 11 -21.
• Hassan, Atif, et al. (2013) Analysis of Internal and External Factors Affecting the Choice of Business Schools Journal of Management and Social Sciences ISSN: 1814-9790. Vol. 9, No. 2, Pg. 31-41.
• Hassan, Atif, et al. (2012) Strong Product vs. Strong Brand Pakistan. Journal of Social Issues ISSN: 2219-2433 Vol. 3, Issue 1, 2012.
• Hassan, Atif, & Sultan, Razi. (2012) Relationship between Job Satisfaction and Employee Turnover Intention Global Management Journal for Academic & Corporate Studies ISSN: 2219-6145 Vol. 2, Issue 1, 2012.
• Hassan, Atif, & Jamil, Naveed. (2010) Analysis of Information Technology in Business Education Journal of Independent Studies & Research-Management, Social Sciences and Economics (JISR-MSSE) ISSN: 1998-4162 Vol. 8, Number 1, January 2010.

Magazines/Newspaper Articles

• Hassan, Atif (2009). IPR (Intellectual Property Right) Laws in Pakistan. Pakistan & Gulf Economist. XXVIII (32): 24.
• Hassan, Atif (2009). Electronic Ticketing. Pakistan & Gulf Economist. XXVIII (31): 24.
• Hassan, Atif (2009). Preston University: Celebrating Twenty Five Years of Service. Pakistan & Gulf Economist. XXVIII (30): 17-18.
• Hassan, Atif (2009). Cyber Crime Laws in Pakistan. Pakistan & Gulf Economist. XXVIII (29): 40-41.
• Hassan, Atif (2009). E-Waste Disposed of in Pakistan. Pakistan & Gulf Economist. XXVIII (28): 22.
• Hassan, Atif (2009). E-Government Initiatives in Pakistan. Pakistan & Gulf Economist. XXVIII (27): 24.
• Hassan, Atif (2009). Book Review: Business @ the Speed of Thought. Pakistan & Gulf Economist. XXVIII (26): 47.
• Hassan, Atif (2009). Microsoft Office: A Powerful Automation Tool. Pakistan & Gulf Economist. XXVIII (25): 47.
• Hassan, Atif (2009). Reviewing New IT Courses in Business Administration. Pakistan & Gulf Economist. XXVIII (24): 42-43.
• Hassan, Atif (2009). Computer Based Technologies Make Learning Fast. Pakistan & Gulf Economist. XXVIII (23): 44.
• Hassan, Atif (2009). Handling Mass Records in Consumer Banking. Pakistan & Gulf Economist. XXVIII (22): 09.
• Hassan, Atif (2009). Internet as Tool of Business Integration. Pakistan & Gulf Economist. XXVIII (21): 47.
• Hassan, Atif (2009). Eliminating Workplace Discrimination. Pakistan & Gulf Economist. XXVIII (20): 38.
• Hassan, Atif (2009). DHA Karachi Striving for the Highest Quality of Education. Pakistan & Gulf Economist. XXVIII (19): 69-70.
• Hassan, Atif (2009). Electronic Learning in the Digital Age. Pakistan & Gulf Economist. XXVIII (19): 84-85.
• Hassan, Atif (2009). Growing Usage of Plastic Money. Pakistan & Gulf Economist. XXVIII (17 & 18): 19.
• Hassan, Atif (2009). Economic Value of Digital Age. Pakistan & Gulf Economist. XXVIII (16): 24.
• Hassan, Atif (2009). Correlation between Theory and Practice Imperative. Pakistan & Gulf Economist. XXVIII (15): 38.
• Hassan, Atif (2009). Information Technology Penetration in Pakistan. Pakistan & Gulf Economist. XXVIII (14): 45.
• Hassan, Atif (2009). Status of Information Technology in Business Education. Pakistan & Gulf Economist. XXVIII (13): 53.
• Hassan, Atif (2011). IBA Vs LUMS (Two Elite Business Institutions of Pakistan). The VOICE Monthly Magazine. May – June 2011 (140): 23 - 24.
• Hassan, Atif (2010). Anticipating Optimism for Pakistan in Coming Year. The VOICE Monthly Magazine. November - December 2010 (138): 15 - 17.
• Hassan, Atif (2010). Pakistan’s Icons of Hope. The VOICE Monthly Magazine. September - October 2010 (137): 15 - 18.
• Hassan, Atif (2010). Are We Independent?. The VOICE Monthly Magazine. August 2010 (136): 22 - 23.
• Hassan, Atif (2010). Macro Impact of Micro Financing. The VOICE Monthly Magazine. July 2010 (135): 08 - 09.
• Hassan, Atif (2011). Onion versus Tomato. Pakistan & Gulf Economist. XXX (07): 40.
• Hassan, Atif (2010). Hope for the Best. Pakistan & Gulf Economist. XXIX (51): 46.
• Hassan, Atif (2009). Price War by Middlemen. Pakistan & Gulf Economist. XXVIII (42): 42.
• Hassan, Atif (2009). Web Presence: If You Are Not Online, You Don’t Exist. Pakistan & Gulf Economist. XXVIII (37): 45.
• Hassan, Atif (2009). Social Networking Websites. Pakistan & Gulf Economist. XXVIII (35): 42.
• Hassan, Atif (2009). Online Banking in Pakistan. Pakistan & Gulf Economist. XXVIII (34): 15.
• Hassan, Atif (2009). Freedom of Thought. Pakistan & Gulf Economist. XXVIII (33): 21.

• Made a Presentation as a plenary speaker on 20th February 2023, to the second research colloquium at Mindoro State University, Philippines, with the title of the speech "Industry, Education, Research and Development: Drivers of Sustainability and Innovation".
• Made a Presentation as a plenary speaker on 30th August 2022, to the 1st research colloquium at Mindoro State University, Philippines, with the title of "Resiliency Through Research & Development Endeavors".
• Presented a paper entitled Analysis of Trust as Essence of Transformational Leadership: Impact on Work Engagement and Organizational Citizenship Behavior at Organizational Learning, Knowledge and Innovation (University of Liverpool, UK), 26th to 27th April, 2018.
• Presented a paper entitled “Influence of Transformational Leadership on Proactive Work Behavior: Mediating Role of Psychological Empowerment” at Clute International Conference Washington DC, 8th to 11th April, 2018.
• Served as Chief Editor of “Journal of Management & Research” (JMR) – (2015-2018).
• Render Services as Technical Reviewer & Session Chair in 2nd ICDI 2017, International Conference on Dynamic Innovations, held at Malaysia University of Science and Technology, Malaysia on 9th to 10th November 2017.
• Render Services as Technical Reviewer & Session Chair in 1st ICDI 2016, International Conference on Disruptive Innovations, held at Malaysia University of Science and Technology, Malaysia on 24th to 25th September 2016.
• Render Services as Technical Reviewer & Session Chair in ICIDSC 2014, International Conference on Innovation Driven Supply Chain, held at AIMST University, Malaysia on 26th to 28th March 2014.
• Presented a paper entitled Outsourcing Decisions in Information Technology Supply Chain at International Conference on Innovation Driven Supply Chain ICIDSC-2014, AIMST University, Malaysia, 26th to 28th March 2014.
• Presented a paper entitled “Current Trends in the Role of Risk Management in Modern Organizations and Corporations of Pakistan” at an International Conference on Emerging Challenges for Organizations in Developing Economies, Bahria University, Islamabad, 5th to 6th November 2013.
• Presented a paper entitled Impact of Social Media Networks on Consumer Purchase Decision at the Centre for Foreign & Japan Studies, Ifugao State University, Philippines, 17th July 2013.
• Attended an International Conference entitled International Conference in Management and Education: Trends & Issues at Manila, Philippines, 19th July 2013.
• Render Services as Sub-Editor for Teacher as an Icon. Published By, Education Directorate, DHA Karachi (2010).
• Presented a paper entitled Analysis of Information Technology in Business Education at the 13th National Research Conference, SZABIST, Karachi, 9 May 2009.

• Delivered a one-day training titled "Managing Professional Ethics and Dilemmas" organized by Hailey College of Commerce, University of the Punjab, Lahore.
• Provided one week training on “Marketing Communication in Hospitality Sector” to all the managerial staff members of following five-star hotels in year 2019:
  • Islamabad Marriott Hotel
  • Pearl Continental Hotel Lahore
  • Karachi Marriott Hotel
  • Pearl Continental Hotel Rawalpindi
  • Pearl Continental Hotel Bhurban
  • Pearl Continental Hotel Karachi
  • Pearl Continental Hotel Muzzafarabad
  • Pearl Continental Hotel Peshawar
• Provided three days executive training on “Pursuit of Excellence” to all the executive and senior management employees of all the above-mentioned hotels in year 2020.
• Attended a Faculty Development Program at Department of Hospitality Management, School of Business, Sheffield Hallam University, UK, 08 to 15 July 2019.
• Attended a Workshop entitled University Leadership Camp (ULC VI) Organized by AIMST University, Held at Penang, Malaysia, 04th to 05th April 2014.
• Attended a Workshop entitled Doctoral Research Competency Workshop at Ifugao State University, Philippines, 16th to 21st July 2013.
• Attended a Workshop entitled Professional Advanced Management Program” in Penang, Malaysia, 16th to 21st March 2013.
• Attended a Workshop entitled Managing & Writing a High-Quality MS/PhD Dissertation arranged by Research Centre for Training & Development at Bahria University (Karachi Campus), 6th to 8th March 2013.
• Conducted a Workshop entitled Case Learning and Teaching Workshop at DHA Suffa University, Karachi, 14th to 15th December 2012.
• Trained on Teacher’s Training Course from Management Development Centre, Defence School of Business Education, DHA Karachi, 2003.
• Received certified training on Forex & Securities Trading from Harvest Topworth International, Lahore, 2001.
• Received certified training on Microsoft Office 2000 & Certified Web Engineering from ICS-NKFACT (Institute of Computer Science – Nasreen Kiani Foundation for Advancement of Computer Technology, Lahore, 2000.
• Got certified training on Office Automation Software Tools from Computer Literacy Centre, Agricultural Development Bank of Pakistan, 1997.

• Email Address: atif.hassan@bnu.edu.pk
• Ext number: 329