SMS to Host Guest Lecture on Creativity, Business, and Family Enterprises - BNU Events

Ms. Baha Rai, Creative Lead at Laam, will speak on "Intersection of Creativity & Business – Balancing Artistic Vision with Commercial Success." Drawing from her experience in the fashion-tech industry, she will explore how creative strategies can thrive within market-driven environments, providing students with a valuable perspective on brand building and innovation. The session will also feature Mr. Ahmed Iftikhar, Managing Director at Shaheen Grinding Mills, Shaheen Carbonates, and Eagle Carbonates. His talk, titled "Family Businesses – Balancing Tradition with Innovation," will delve into the evolving landscape of family-run enterprises in Pakistan. He will highlight how such businesses can maintain core values while adapting to modern challenges and opportunities. The lecture promises to be an enriching experience for students, bridging academic learning with real-world business practices.