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Beaconhouse National University

MS Public Relations & Advertising

Program Overview

Areas: Public relations, media management, advertising, marketing, advocacy, Print media, electronic media, advertising, new media, production, writing and copyediting, development communication, mass media research

Duration: 2 years, 4 semesters

Credits: 30- 36

Career Paths: Public relations officers/managers, media-lobbyists, campaigners, copywriters, concept writers, advertising account manager, arts agent/promoter, event manager, marketing executive, media buyer/planner, political lobbyist, market researcher

  • Program Description

    MS Public Relations and Advertising is a two year (four semesters) program which is equivalent to M. Phil or 18 years of education. It aims to train students to become highly qualified professionals with the skills needed to work in advertising and public relations agencies, businesses and both public or private institutions.

    The focus is on creative and strategic thinking, planning, executing campaigns, professional writing, ethical practices and innovative use of both mainstream and new media.

  • Admission Requirement

    Admission requirement to enroll for the M.S program is:

    • B.A Hons / M.A Mass Communication from a recognized university – with a minimum CGPA of 2.5
    • Written / aptitude test
    • Interview
    • UGAT (University Graduate Assessment Test)* or GAT NTS

    UGAT (University Graduate Assessment Test) will be conducted by School of Media and Mass Communication, BNU. Admission to MS Public Relations and Advertising program will be given on provisional basis until the student clears UGAT. Those students who fail to clear UGAT during their academic stay at BNU will not be able to complete the degree program. Applicants who have already passed GAT (offered by National Testing Service) will not be required to appear for UGAT.

  • Courses

    • Semester I

      Course Title Credit Hrs.
      Advertising (Advance) 3
      Public Relations (Advance) 3
      Theories and Practice of Marketing 3
      Research Methodology 3
      Total 12
    • Semester II

      Course Title Credit Hrs.
      Integrated Marketing Communication(IMC) 3
      T.V and Radio Commercials/ Short Film 3
      Seminar 3
      Optional * 3
      Total 12
    • Semester III & 4

      Course Title Credit Hrs.
      Final Project/ Thesis 6
      Advanced Research Methodology ( With thesis only) 3
    • Optional Courses*

      Course Title Credit Hrs.
      Visual Communication Design 3
      Account Management 3
      Copy Writing 3
      Government and Corporate Public Relations 3
      Digital Marketing 3
      Case Studies: PR and Advertising 3
      Market Research 3
      Media Planning & Buying 3
  • Degree Requirement

    Successful completion of a total of 30-36 credit hours in four semesters along with thesis/project